Recent Events Flash Wave 2204A – August 18, 2022

REFS Wave 2204A is now live in your account. Previously known as Wave 30, the new naming convention (REFS Wave 2204A) makes it easier to identify which USCS Survey Wave the recent events data originated from (USCS Wave 2204).

Resonate’s proprietary recent events data is released monthly and connected to our core data set with thousands of critical data points. This latest Recent Events Flash Study had approximately 3,500 respondents and was fielded between July 28, 2022 and August 15, 2022.

Inflation, its influence on personal finances and spending, and Roe v Wade consequences are just a few things on Americans’ minds these days. Consumers seem ready to lead normal lives despite world happenings, but there is still a sense of anxiety hanging in the air. In a more stressed world, consumers will look to you for ease, comfort, and connection. It’s up to you to connect the dots to create experiences and messaging that resonate with consumers.

Here's a list of Flash Attributes that are new in Wave 2204A:

Coronavirus

Financial

• 6 Month Change to Personal Financial Situation
  • Significantly Worse Off
  • Somewhat Worse Off
  • About the Same
  • Somewhat Better Off
  • Significantly Better Off
• Actions Taken Due to Inflation
  • Postponed/Cancelled Buying a New/Used Vehicle
  • Postponed/Cancelled Buying a New House, Condo, Or Townhouse
  • Postponed/Cancelled Moving to a New Residence
  • Postponed/Cancelled Home Improvements
  • Taken Out a Loan from a Bank to Help with Expenses
  • Other
  • Have Not Experienced Higher Prices
• Change in Saving Habits
  • Saving Less Than 6 Months Ago
  • Saving The Same As 6 Months Ago
  • Saving More Than 6 Months Ago
• Change in Spending Habits
  • Spending Less Than 6 Months Ago
  • Spending The Same As 6 Months Ago
  • Spending More Than 6 Months Ago
• Expected Change to Personal Financial Situation
  • Significantly Worse Off
  • Somewhat Worse Off
  • About the Same
  • Somewhat Better Off
  • Significantly Better Off

Political Views

Abortion

• Supreme Court Overturning Roe v Wade
  • Strongly Oppose
  • Somewhat Oppose
  • Neither Support Nor Oppose
  • Somewhat Support
  • Strongly Support