Recent Events Flash Wave 29 - July 25, 2022

REFS Wave 29 is now live in your account. 

Resonate’s proprietary coronavirus and current events data is released monthly and connected to our core data set with thousands of critical data points. This latest Recent Events Flash Study had approximately 4,000 respondents and was fielded between June 10, 2022 and June 16, 2022.

Inflation, the threat of war, and the ongoing pandemic are just a few things on Americans’ minds these days. Consumers seem ready to lead normal lives despite world happenings, but there is still a sense of anxiety hanging in the air. In a more stressed world, consumers will look to you for ease, comfort, and connection. It’s up to you to connect the dots to create experiences and messaging that resonate with consumers.

Here's a list of Flash Attributes that are new in Wave 29:

Political Views

Abortion

• Actions if Roe v Wade is Overturned
  • Attend a Pro-choice Protest
  • Attend a Pro-life Protest
  • Donate to a Pro-choice Group or Organization
  • Donate to a Pro-life Group or Organization
  • None of the above
  • Not Vote at All in 2022
  • Vote for Pro-choice Candidate in the 2022 Midterms
  • Vote for Pro-life Candidate in the 2022 Midterms
• Who Should Be Punished for Abortions
  • Anyone Else Assisting
  • Doctors and Hospitals Providing Abortions
  • Nobody
  • The Woman Getting an Abortion

Social Justice

Politics

• Opinion on Consumer Brands Still Operating In Russia
  • Neither Support nor Oppose
  • Oppose
  • Support
• Opinion on Consumer Brands Supporting Pro-Life or Other Anti-Legal Abortion Groups
  • Neither Support nor Oppose
  • Oppose
  • Support