Wave 27 of our Recent Events Flash Study is now available in your account.
Resonate’s proprietary coronavirus and current events data is released monthly and connected to our core data set with thousands of critical data points. This latest Recent Events Flash Study had approximately 4,000 respondents and was fielded between April 9 - April 29, 2022.
Almost two years into the pandemic, Resonate is continuing to track sentiment of the U.S. population and their experiences with the pandemic and their dynamic positions on everything from vaccine sentiment to mask and vaccine mandates; from overall health concerns to the quality of the economy, all of which will have impact on their day-to-day decisions.
The PDF guide for Wave 27 that shows all questions and answers is attached.
Here's a list of Flash Attributes that are new in Wave 27:
- Changes Made to Accommodate Higher Prices for Regular Purchases
- Buying In Bulk
- Buying Cheaper Brands
- Cutting Out Some but Not All Non-essential Purchases
- Cutting Out All Non-essential Purchases
- Delaying One or More Large Purchases
- Going Out Less
- Rationing/Using Less Products
- Going Into Debt or Dipping Into Savings
- Products With Prices Going Up
- Household Items
- Meat, Poultry, Fish
- Produce (Fresh Fruit and Vegetables)
- Eggs, Milk, Cheese, and Other Dairy
- Prepared Food (Restaurants, Fast Food, Etc.)
- Health Care and Prescription Drugs
- Other Grocery Items
- Clothing and Shoes
- Changes Made to Accommodate Shortages
- Buying Products Earlier Than I Need Them
- Buying Products When I See Them Available as Opposed to When I Need Them
- Making Extra Trips to the Stores for Items That Werenï¿½t In
- Going to Multiple Locations/Stores to Find the Product I Need
- I Have Not Made Any Changes
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