Wave 2201 of our U.S. Consumer Study was in field from January 2022 to February 2022. This wave focuses on Financial Services & Insurance and includes updates to our core attributes.

Summary

With Wave 2201, you will get additional data on Financial Services and Insurance, including:

• New alternative investment insights such as NFTs interest and reasons to invest in crypto
• Who college savings accounts are planned for
• New primary investment firms
• Value of investable and retirement accounts
• Use of “Buy Now, Pay Later” services and reasons for using
• Considerations for credit card use
• Banks likely to switch to
• Reasons for using online banking
• Online payment services (addition of Cash App and mobile wallet apps)
• The most important considerations for insurance in general
• New information sources for insurance
• Considerations when selecting an insurance advisor or auto insurance
• Additional providers for property or life insurance
• Additional Financial agree/disagree statements

A few general updates also include:

• Additional TV networks (beIN SPORTS, Rewind TV, etc.)
• Social Media - time spent per day on Discord or Twitch
• Opinions on taking the COVID-19 Booster

Deprecated Attributes  

For USCS Wave 2201, there are not any deprecated attributes.   

Inactivated Attributes   

For USCS Wave 2201, we have inactivated 486 attributes.  

Refer to the attached xls for a complete list of attributes that are being inactivated with wave 2201.  

Update Saved Audiences

If you have any audiences saved with these attributes, you will need to update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries with inactive attributes will fall into error and will not deliver. 

Suggested Replacements  

For most attributes being inactivated with Wave 2201, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute.  Please note that there will be differences in the old vs new survey question, so carefully consider whether the new attribute still achieves your desired audience definition. 

What's New with 2201

Automotive

Automotive

Current Auto

• Make
  • Infiniti

Coronavirus

General

Vaccine

• When You Will Take COVID Booster
  • 1 to 3 Months
  • 4 to 6 Months
  • 7+ Months
  • Already Received It
  • Never

Demographics

Lifestyle

Daily Routine

• Current Gym Membership
  • Edge Fitness Clubs
  • Equinox
  • Fitness Connection
  • Life Time Fitness
  • Orange Theory
• Gym Visit Frequency
  • More than once a day
  • Once a day

Hobbies & Habits

• Entertainment
  • Went Boating
  • Went to a Club or Bar
  • Went to a Music Festival or Concert
• Online Gambling Services Used
  • BetAmerica
  • Borgata
  • Stardust
  • WynnBet
• Online Sports Betting Services Used
  • Bet365
  • FoxBet
  • Golden Nugget
  • PointBet

Financial Services & Insurance

Banking

Online Banking Task Likelihood

• Pay Bills
  • Likely
  • Not Sure
  • Unlikely

Primary Bank

• Current Primary Bank Addtl
  • Some Other Neo-bank
  • Varo
• Primary Bank Products
  • Home Equity Line of Credit

Secondary Bank

• Current Secondary Bank
  • Citizens Financial Group
  • Marcus by Goldman Sachs Group
• Current Secondary Bank Addt
  • Some Other Neo-bank
  • Varo
• Secondary Bank Products
  • Home Equity Line of Credit

Usage

• Likely to Switch To
  • Ally
  • Bank of New York Mellon Corp (BNY Mellon)
  • BNP Paribas / Bank of the West
  • Fifth Third
  • Keybank
  • Marcus by Goldman Sachs Group
  • Truist Bank
• Plan On Replacing Existing Account
  • No
  • Yes
• Selection Considerations
  • Divesting Your Money to Ensure That You Are Covered by FDIC
  • No Minimum Fees or Balances
• When Opening New Bank Account
  • 1 to 2 Years
  • 2 to 5 Years
  • 3 to 6 Months
  • 6 to 12 Months
  • Do Not Plan On Opening a New Bank Account
  • Over 5 Years
  • Within the Next 3 Months
• Why Doesn’t Use Online Banking
  • Enjoy Familiarities With Local Bank Branch
  • Other
  • Prefer to Work Directly With a Person
  • Security Concerns
• Why Uses Online Banking
  • Bank Location Is Too Far From Me
  • Convenience
  • Don't like talking to people
  • Faster
  • In-Person Is Not Easily Accessible to Me
  • In-Person Is Not Open During the Hours I Am Available
  • Other

Credit Cards

Buy Now, Pay Later

• Used Buy Now, Pay Later Services
  • Don't Know or Not Sure
  • No
  • Yes
• Where Seen Buy Now, Pay Later Ads
  • Affiliate Market Sites (Credit Karma, Nerdwallet, Etc.)
  • Available at Checkout
  • Have Not Seen Any Advertisements or Recommendations
  • Other
  • Social Media Influencers
• Why Use Buy Now, Pay Later
  • Convenience
  • Decrease Credit Card Usage
  • Discretion
  • Don't care about credit card rewards
  • Installment Payment Options
  • Low Interest Rates
  • No or Soft Credit Check
  • No/Low Late Fees
  • Other
  • Savings Management/Saving for a Particular Item
  • To buy necessities while I'm waiting for my next paycheck
  • To Get My Products or Services Faster

Primary Card

• Primary Card Network
  • Apple Card

Usage

• Credit Card Considerations
  • 0% Interests or Low Introductory APR
  • Ability to Easily Refund Fraudulent Purchases
  • Cash Back
  • Categories for High Rewards/Cash Back Are Relevant to Me
  • Fraud Detection
  • Has a Signing Bonus
  • Has No Annual Fee
  • Has No International Fees
  • Made by a Bank or Credit Union That I Belong
  • Promotional Points Offering
  • Rewards Redemption (Airline Points, Hotel Points, Etc.)
• Have Credit Card Issued By
  • Goldman Sachs (Apple Card)
  • Navy Federal Credit Union
  • PNC Bank
• Sources of Info for New Credit Card
  • Credit Sesame
  • Com
  • Recommendations from Family, Friends, or Colleagues
  • The Penny Hoarder
  • The Points Guys
  • Wallethub

Financial Behavior

Online Payment Services

• • Payment Service Used (past 3 Months)
  • Cash App
  • None of the Above
  • Popmoney

Payment Method Usage

• Most Used Payment Method
  • Mobile Wallet Apps (ex. Apple Pay, Google Pay)

Insurance

Auto

• Selection Considerations: Auto Insurance
  • Accident Forgiveness
  • More Lenient Acceptance Policy
• When Switching Auto Insurance Providers
  • 1 to 2 Years
  • 2 to 5 Years
  • 3 to 6 Months
  • 6 to 12 Months
  • Do Not Plan On Switching Auto Insurance Providers
  • Over 5 Years
  • Within the Next 3 Months

Life

• Life Insurance Current Provider
  • Allstate
  • Banner Life
  • Mutual of Omaha
  • Nationwide
• Life Insurance Source
  • Employer Provided
  • Other
  • Purchase for Self
  • Trade or Labor Union (Teachers, Truck Drivers, Etc..)

Property

• Current Provider
  • Allianz
  • esurance
  • Foremost
  • GEICO
  • Hippo
  • Lemonade
• Satisfaction With Auto/Life Insurance
  • Extremely Satisfied
  • Moderately Satisfied
  • Not at All Satisfied
  • Slightly Unsatisfied
  • Very satisfied
• When Switching Property Insurance
  • 1 to 2 Years
  • 2 to 5 Years
  • 3 to 6 Months
  • 6 to 12 Months
  • Do Not Plan On Switching Property Insurance Providers
  • Over 5 Years
  • Within the Next 3 Months

Values & Purchase Drivers

• Info Sources for New Insurance
  • EverQuote
  • Gabi
  • com
  • Insurify
  • Nerwallet
  • Other
  • Policy Genius
  • Quote Wizard
  • Recommendations from Family, Friends, or Colleagues
  • SmartFinancial
  • The Zebra
  • ValuePenguin
  • Website of the Insurance Company
• Insurance Advisor Considerations
  • Can Relate to My Agent
  • Cost
  • Dedicated Agent for a Reputable Brand
  • Don't know or Not applicable
  • Independent Agent Representing Multiple Brands
  • Is a Local Agent
  • Offers solutions based on my individual needs and preference
  • Other
  • Reputation of the Insurance Carrier
• Most Important Insurance Considerations
  • Convenience
  • Costs
  • Customer Service
  • Dedicated Agent for a Reputable Brand
  • Independent Agent Representing Multiple Brands
  • Insurance Carrier Reputation
  • Investments Available to Buy/Sell
  • Local Agent
  • Offers solutions based on my individual needs and preference
  • Online Insurance Tools
  • Other
  • Past Performance
  • Recommendation from a Family Member, Friend, or Colleague
  • Relate to My Agent
  • Trustworthiness
• Prefer High Premium Low Deductible
  • Agree completely
  • Agree Somewhat
  • Disagree Completely
  • Disagree Somewhat
  • Neither Agree nor Disagree
  • Prefer Online-Only Insurance
  • Agree completely
  • Agree Somewhat
  • Disagree Completely
  • Disagree Somewhat
  • Neither Agree nor Disagree

Investments

Account Characteristics

• Current Firm
  • Ellevest
• Financial Statements Agree With
  • Existing Checking Prevents From Exploring New Checking Acct
  • Just as Comfortable With Online Banking as In-Person
  • Likely to Open a New Account if It’s an Appealing Offer
  • Negative Experience Likely Impacts Decision to Stay
  • None of the Above
  • Prefer if Bank/ Investment Accounts Are at the Same Company
  • Process to Switch Banks Is Long and Complicated

Advisor Choice Considerations

• Investment Advisory Firm Considerations
  • Do Not Work With an Advisory Investment Firm

Alternative Investments

• Interest in Learning More About NFTS
  • Extremely Interested
  • Moderately Interested
  • Not at All Interested
  • Slightly Interested
  • Very Interested
• Reason For Investing In Crypto
  • Ability to Make Transactions With Cryptocurrencies
  • Add to Retirement Savings
  • Diversify My Portfolio And Reduce Risk
  • It Is Expected To Appreciate In Value/Investment
  • It Is Fun
  • It Is Global
  • It Is More Stable Than Some Stocks and Countries' Currencies
  • It Is Not Controlled By A Government Or Central Bank
  • It Is Not Correlated With Stocks, Bonds, Etc.
  • It Provides a Way to Pay For Products/ Services Anonymously
  • It Provides Protection Against An Economic Collapse
  • Other

College Savings

• Plan College Saving Account For
  • Child
  • Does Not Plan On Creating a College Savings Account
  • Friend
  • Grandchild
  • Other
  • Other Relative

Investment Profile

• Average Trades Made per Month
  • 10 to 19 per Month
  • 20 or More per Month
  • Less Than 10 per Month
  • None
• Investment Company Types Used
  • A Full-Service Investment Firm (With Personal Advisor)
  • A Mutual Fund Company (Ex. Vanguard, T. Rowe Price)
  • Cryptocurrency Investment Account
  • Discount Online Investing/Trading Firm Managed on Your Own
  • None of the Above
• Primary Investment Firm
  • Acorns
  • Ameriprise
  • Charles Schwab
  • E*Trade
  • Edward Jones
  • Fidelity
  • Merrill Lynch
  • Other
  • Robinhood
  • TD Ameritrade
  • Vanguard
  • Wells Fargo Advisors
• Type of Mutual Funds
  • Index funds
  • Managed funds
  • None of the above or don't know
  • Other

Non-Retirement Investments

• Total Investable Assets
  • $1 million to $1.99 million
  • $2 million to $2.99 million
  • $3 million to $4.99 million
  • $5 million or more

Retirement Accounts

• $ in Employer Retirement Account
  • $1 million to $1.99 million
  • $2 million to $2.99 million
  • $3 million to $4.99 million
  • $5 million or more
  • $750,000 to $999,999
• $ in Non-Employer Retirement Account
  • $1 million to $1.99 million
  • $2 million to $2.99 million
  • $3 million to $4.99 million
  • $5 million or more
• Current IRA Firm
  • Betterment
  • JP Morgan Chase
• Employer-Sponsored Retirement Plan Firm
  • Betterment

Purchase Drivers

Product Attributes

• Factors When Selecting a Auto Insurance
  • Unique

Health & Pharma

Health Management

End of Life Care

• End of Life First Contact
  • A Healthcare Provider I Have Used in the Past
  • Church or Other Spiritual Institution
  • Doctor Caring for Family Member
  • Family Member/Friends
  • Hospice Company
  • Other
  • Pain Physician

Media

Media Consumption

Broadcast Television

• Networks/Channels Watched Regularly
  • Antenna TV
  • beIN SPORTS
  • News Nation
  • Rewind TV

Sports/ Local Sports

• Televised Sports Watched Live (On-Air)
  • Australia Open (Golf)
  • Open de France (Golf)
  • US Open (Tennis)

Social Media

Membership & Activity

• Network Membership
  • Discord

Time Spent per Day

• Discord
  • 0-1/2 hour
  • 1-2 Hours
  • 1/2 - 1 hour
  • 2-5 hours
  • 5+ Hours
• Twitch
  • 0-1/2 hour

Politics & Advocacy

Civic Expression

Social Pulse

• Labor Unions Still Needed or Not
  • Persuadable
  • Unions No Longer Needed
  • Unions Still Needed
• Teacher Unions Have a Positive Effect
  • Agree
  • Disagree
  • Persuadable

Commerce & Health Issues

Corporate Policy

• Tech Antitrust Reform
  • Oppose
  • Persuadable
  • Support

Revenue & Spending Issues

Income Taxes

• Increasing SALT Tax Cap
  • Oppose
  • Persuadable
  • Support

Security, Trade & Immigration

Foreign Policy

• Trade Policies Protect Jobs vs Inflation
  • Agree
  • Disagree
  • Persuadable

Social Issues & Policies

Civil Liberties

• Right to Retreat
  • Agree
  • Disagree
  • Persuadable
• Rittenhouse Verdict if Race Was Swapped
  • Agree
  • Disagree
  • Persuadable
• Self Defense Even if Put Self in Danger
  • Agree
  • Disagree
  • Persuadable

Voting

Presidential Traits

• Decrease Likelihood to Vote
  • Chooses Popular Ideas, Instead of Big/Bold New Plans
  • From Out of State or District
  • Gives Cliché Motivational Speeches
  • Has Stock Trading/Campaign Finance Violations
  • Has Worked in Politics for 15+ Years
  • Hides Emotions When Under Pressure
  • Over-Eager
  • Unapologetic Activist
• Increase Likelihood to Vote
  • Acts Quickly
  • Adjusts Policies Depending on New Information
  • Confident and Sure of Themselves
  • Does Not Take Donations From Corporations
  • Maintains Policies Throughout Their Term
  • Thoughtful and Slow to Act