Recent Events Flash Waves 19-23 Exclusively Under Resonate Elements – April 7, 2022

To ensure that you always have access to the most relevant and fresh data, insights from Recent Events Flash Waves 19-23 (Aug 3 – Aug 23, Sep 13 – Sep 27, Oct 4 – Oct 27, Nov 15 – Dec 2, Dec 3 – Jan 3) will be available exclusively under Resonate Elements.

What does this mean for you?  

We are inactivating Waves 19-23 from the Recent Events Flash studies section so that you can easily find and use the associated attribute that has more functionality from within Resonate Elements. Using the attributes from Resonate Elements allows you to take advantage of the following use cases:

• View Coronavirus attributes as insights against other audiences 
• View Coronavirus attributes as insights against your digital footprint 
• Measure them through Audience Crosstab 
• Include Coronavirus attributes in Data Append 

All saved audiences or audience deliveries using attributes from Recent Events Flash Waves 19-23 will need to be updated with their corresponding Resonate Elements attributes  for continued analysis or delivery.  If you have an audience with these attributes saved, you will receive an email and in-app notification alerting you to update your audiences.  After we move them, you will also see that the audience requires editing  in the platform.  Learn more about recent events data and why we inactivate Recent Events Flash Waves here.

Refer to the attached xls for a list of attributes that are being moved from Waves 19-23 and their suggested replacements within Resonate Elements.

Here's a step-by-step guide on how to update your audiences: 

1. Remove the Recent Events attribute from your audience 

2. Find the corresponding insight in Resonate Elements. Access them from  Segmentation Center – Resonate Elements. The phrasing of the question should be similar through the transition.  

3. Update and save your audience with the new insight and continue analyzing and delivering successfully.