Wave 25 of our Recent Events Flash Study is now available in your account.
Resonate’s proprietary coronavirus and current events data is released monthly and connected to our core data set with thousands of critical data points. This latest Recent Events Flash Study had approximately 4,000 respondents and was fielded between February 1 and February 23, 2022.
Inflation, the threat of war, and the ongoing pandemic are just a few things on Americans’ minds these days. Consumers seem ready to lead normal lives despite world happenings, but there is still a sense of anxiety hanging in the air. In a more stressed world, consumers will look to you for ease, comfort, and connection. It’s up to you to connect the dots to create experiences and messaging that resonate with consumers.
The PDF guide for Wave 25 that shows all questions and answers is attached.
There are no net-new attributes with Recent Events Wave 25, however we asked the same questions as Recent Events Wave 24 so you can continue to see insights and track trends around recent events with access to the latest data. Use these insights to understand where your consumers are now, not last month.