USCS Wave 2106 - Retail, Home & Family - March 17, 2022 – Resonate Analytics Knowledge Base

Wave 2106 of our U.S. Consumer Study (previously known as National Consumer Study) was in field from November 2021 to January 2022. This wave focuses on Retail, Home & Family, giving you additional insight into consumers’ shopping, product, and brand preferences, and includes updates to other core attributes.

With Wave 2106, you will get additional data on Retail, Home & Family including: 

Reasons for brand loyalty or change in brand loyalty
Reasons for getting groceries delivered
Frequency of grocery shopping trips and at what stores
Personal hygiene products purchased
Age of current mattress and expected timeframe to purchase a new one
Luxury brand purchase preferences and timeframe
Additional brands and stores added to past and future purchase locations

Other general updates include:

Environmental, social and governance preferences
Lifestyle changes due to Coronavirus
Online gambling, fantasy sports, and other sports betting preferences
Societal and charitable activities and issues
Revenue & spending opinions on Build Back Better and Subsidized Health Care
Security & immigration opinions on border security & undocumented immigrants
Opinions on social issues like cancel culture and Critical Race Theory
Trust on policy areas like Education, Taxes, Foreign Policy, and Environmental Issues

Deprecated Attributes

For USCS Wave 2106, we have deprecated 19 attributes.

Refer to the attached xls for a complete list of attributes that are being deprecated with Wave 2106.

Inactivated Attributes

For USCS Wave 2106, we have inactivated 154 attributes.

Refer to the attached xls for a complete list of attributes that are being inactivated with wave 2106.

Update Saved Audiences

If you have any audiences saved with these attributes, you will need to update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries with inactive attributes will fall into error and will not deliver.

Suggested Replacements

For most attributes being inactivated with Wave 2106, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivating attribute.  Please note that there will be differences in the old vs new survey question, so carefully consider whether the new attribute still achieves your desired audience definition.

What's New with 2106

Alcohol, Tobacco, & Marijuana

Alcohol

Consumption

Beverages Consumed in the Last 3 Months
- Ready-To-Drink Beverages (e.g., Hard Seltzer, Hard Soda, Pre-mixed Cocktails)

Tobacco

Cigarillo Brand
- Backwoods
- Black & Mild
- Dutch Masters
- Game
- Other
- White Owl
Important Tobacco Product Features
- Can Be Discreet
- Can Be Respectful Around Others
- Can Continue to Do Anything
- Can Customize Taste
- Can Express Individuality
- Can Manage Duration of Use
- Can Use Anywhere
- Doesn’t Leave Odor / Stain
- Enjoyable Preparation Process
- Good Value for Money
- Innovative
- Little / No Aftertaste
- Long-Lasting Enjoyment
- Nicotine Strength
- Not Messy
- Pleasant Aroma
- Quantity per Package
- Smooth Taste
- Strong Tobacco Taste
- Unique Taste Experience
- Variety of Flavors
- Variety of Tips (e.g., Plastic, Wood)
Tobacco Delivery Services Used
- DoorDash
- Gopuff
- None of the above - Have never used a delivery service for tobacco products
- Other
- Postmates
- Uber East
Tobacco Products Used Last 12 Months
- Cigarillos (short, narrow cigars wrapped in tobacco leaves or tobacco-based paper)
- Smokeless Tobacco (Chewing Tobacco or Snuff)
Tobacco Products Used Last 30 Days
- Cigarillos (short, narrow cigars wrapped in tobacco leaves or tobacco-based paper)
- Smokeless Tobacco (Chewing Tobacco or Snuff)
Tobacco Products Used Regularly
- Cigarillos (short, narrow cigars wrapped in tobacco leaves or tobacco-based paper)
- Rechargeable Device (Eg. Iqos)
Tobacco Subscription Likelihood
- Moderately Likely
- Moderately Unlikely
- Neither Likely nor Unlikely
- Somewhat Likely
- Somewhat Unlikely
- Very Likely
- Very Unlikely

Apparel

Athletic Apparel

Spending in Athletic Apparel (in Last 3 Months)
- $300+

Beauty & Intimate Apparel

Spending in Beauty & Intimate Apparel (in Last 3 Months)
- $300+

Consumer Preferences

Behavior & Choice

Environment, Social and Governance Preferences

More Likely to Accept Job Offer If
- Avoids Water and Air Pollution and Deforestation
- Corporate Transparency
- Diverse Board
- Does Not Evade Corporate Taxes
- Encourages Diversity and Inclusion
- Ethical Supply Chain
- Limits Harmful Pollutants and Chemicals
- Limits Wasteful Packaging
- Lowers Greenhouse Gas Emissions
- No Political Lobbying and Donations
- None of the Above
- Pays Employees Fair Wages
- Pays Executives Reasonable Wages Relative to Workers
- Provides Worker Education and Upskilling
- Supports LGBTQ+ Rights
- Utilizes Renewable Energy Sources
More Likely to Purchase Product If
- Avoids Water and Air Pollution and Deforestation
- Corporate Transparency
- Diverse Board
- Does Not Evade Corporate Taxes
- Encourages Diversity and Inclusion
- Ethical Supply Chain
- Limits Harmful Pollutants and Chemicals
- Limits Wasteful Packaging
- Lowers Greenhouse Gas Emissions
- No Political Lobbying and Donations
- None of the Above
- Pays Employees Fair Wages
- Pays Executives Reasonable Wages Relative to Workers
- Provides Worker Education and Upskilling
- Supports LGBTQ+ Rights
- Utilizes Renewable Energy Sources
Percent of Companies Following ESG
- A few of them
- About half of them
- All of them
- Most of them
- None of them
Would Stop Purchasing Products If
- Avoids Water and Air Pollution and Deforestation
- Corporate Transparency
- Diverse Board
- Does Not Evade Corporate Taxes
- Encourages Diversity and Inclusion
- Ethical Supply Chain
- Limits Harmful Pollutants and Chemicals
- Limits Wasteful Packaging
- Lowers Greenhouse Gas Emissions
- No Political Lobbying and Donations
- None of the Above
- Pays Employees Fair Wages
- Pays Executives Reasonable Wages Relative to Workers
- Provides Worker Education and Upskilling
- Supports LGBTQ+ Rights
- Utilizes Renewable Energy Sources

Purchase Drivers

Brand Loyalty

Change in Brand Loyalty Over Last 12 Months
- Never Been Loyal to Brands for Certain Products
- No Longer Loyal to Any Brand of Certain Products
- Still Loyal to the Same Brands as 12 Months Ago
- Switched to a New Brand in Last 12 Months
Reason for Change in Brand Loyalty
- Brand Supports Causes or Politicians Opposite of the Consumer
- Brand Uses Practices the Consumer Doesn’t Agree With
- Brand’s Price Increased
- Brand’s Quality Decreased
- N/A - My Brand Loyalty Has Not Changed
- None of the Above

Coronavirus

General

Contracted Coronavirus Since December 2019
- Don't Know or Unsure
- No
- Yes

Lifestyle Changes Due to Coronavirus

Change in Social Interactions Over Last 30 Days
- None of the Above
- Spend More Time Meeting at Restaurants, Bars, Movie Theaters, Etc.
- Spend More Time Meeting in Large Groups
- Spend More Time Meeting in Person
- Spend More Time on Instant Messenger or Text
- Spend More Time on Video Conferencing (e.g., Zoom, Messenger, Discord)
- Spend More Time Talking on the Phone
Financial Changes Since COVID Started
- Changed or Started Looking for a New Job in a Different Industry
- Changed or Started Looking for a New Job in the Same Industry
- Invest Higher in Stock Markets
- Leave Workforce
- None of the Above
- Retire Earlier
- Use Contactless Payment
- Lifestyle Changes Since COVID Started
- Dedicating Time to Outdoor Activities
- Dining Out in a Restaurant
- Drinking Alcohol at Home
- Home Improvement / DIY Project
- None of the Above
- Ordering Takeout or Delivery Directly From Restaurants That I Would Typically Visit In-Person
- Ordering Takeout or Delivery From Restaurants That I Would Typically Visit In-Person Through a Service or Such as Doordash or Grubhub
- Playing Video Games
- Postponing Medical or Dental Appointments
- Spending Time on Hobbies
- Stocking up on Food
- Using a Traditional Grocery Store Delivery Service From a Store You Can Visit In-Person (e.g., Instacart, Peapod, Shipt, Walmart+, Etc.)?
- Using an Online-Only Grocery Delivery Service, Where There Is No Store for You to Visit In-Person (e.g., Fresh Direct, Imperfect Foods, Misfits Market, Etc.)
More Likely to Do Since COVID Started
- Avoid Touching My Face
- Avoiding Physical Contact With Others Such as Hugging and Hand-Shaking
- Avoiding Physical Stores
- Avoiding Touching Door Handles, Surfaces, and Other Objects in Public Settings
- Disinfecting Hard Surfaces
- None of the Above
- Practicing Social Distancing
- Quarantining in Place in My Home
- Washing My Hands
- Working Remotely
Most Likely to Start in Next 90 Days
- E-Learning Subscription Where Students Interact Live With Teachers Virtually
- Food Delivery Service Subscription (e.g., Grubhub+, Doordash Dashpass)
- Gym Membership
- Making a Major Purchase That You Would Have Previously Held off On
- Meal Kit Delivery Subscription (e.g., Hellofresh, Blue Apron)
- None of the Above
- Online Course/Program Where Students Watch Pre-recorded Lessons
- Ordering Food/Takeout for Delivery
- Ordering Groceries Online
- Purchasing a Luxury Product That You Would Have Previously Held off On
- Purchasing Products Online That You Would Have Previously Purchased in Stores
- Relying on Delivery Service Instead of Shopping In-Stores
- TV/Streaming Subscription
- Virtual Gym Subscription
- Visiting a Grocery Store or Pharmacy In-Person
Most Likely to Stop/Cancel in Next 90 Days
- E-Learning Subscription Where Students Interact Live With Teachers Virtually
- Food Delivery Service Subscription (e.g., Grubhub+, Doordash Dashpass)
- Gym Membership
- Making a Major Purchase That You Would Have Previously Held off On
- Meal Kit Delivery Subscription (e.g., Hellofresh, Blue Apron)
- None of the Above
- Online Course/Program Where Students Watch Pre-recorded Lessons
- Ordering Food/Takeout for Delivery
- Ordering Groceries Online
- Purchasing a Luxury Product That You Would Have Previously Held off On
- Purchasing Products Online That You Would Have Previously Purchased in Stores
- Relying on Delivery Service Instead of Shopping In-Stores
- TV/Streaming Subscription
- Virtual Gym Subscription
- Visiting a Grocery Store or Pharmacy In-Person
Reason for Changing, Leaving or Looking for a New Job
- Coworkers or Management Made a Hostile Work Environment
- Disrespectful And/or Entitled Customers Made My Job Unworkable
- I Was Not Passionate About the Work I Was Doing
- Job Did Not Respect Employees’ Work-Life Balance
- Job Required Me to Get Vaccinated or Wear a Mask During Work
- Looking for a Permanently Remote/Work-From-Home Position
- Looking for Better Benefits
- Looking for Higher Pay
- Looking for Safer Work Conditions
- N/a - Not Looking for a New Job
- Other
- Poor Management
- The Pandemic Caused Me to Reevaluate My Priorities
- The Pandemic Proved My Job Security Was Unstable
- To Focus On My Household or Family

Required to Feel Comfortable Doing Following Activities

Required Before Resuming Activities Involving Crowd
- Increased Sanitization/Cleaning Mandates
- The Activity Is Limited to Vaccinated Customers Only

Vaccine

Concerned About Because of Coronavirus
- Being Evicted From Your Home in the Future
- Having a Child Contract the Virus
- Having a Friend or Colleague Contract the Virus
- Having an Elderly Member of My Extended Family Contract the Virus
- Having to Delay a Non-urgent (Elective) Surgery Due to Low Hospital Capacity
- None of the Above
- Personal Economic-Related Consequences
- Personal Health-Related Consequences
- That Doctors and Nurses May Not Have Enough Protective Equipment
- That There May Not Be Enough Hospital Beds for All Those Requiring Care
Likelihood Of Taking Vaccine Booster
- Already Received the Booster Vaccine
- Completely likely
- Moderately Likely
- Not at all likely
- Slightly likely
- Very Likely

Politics

General Opinions

COVID Restrictions and Mandates Made by Biden Admin
- Didn’t Go Far Enough
- Don’t Know Enough to Say
- Went Too Far
- Were About Right
COVID Restrictions and Mandates Made by Your Governor/State Legislature
- Didn’t Go Far Enough
- Don’t Know Enough to Say
- Went Too Far
- Were About Right

Demographics

Employment

Collar Color (Type of Work)
- Blue Collar
- Pink Collar
- White Collar

Identity

Age Group 21+
- Age: 21-24
- Age: 21+
Hispanic Origin
- Mexican/Mexican American/Chicano

Lifestyle

Daily Routine

Current Gym Membership
- Anytime Fitness
- Crunch Fitness
- Eos
- Gold's Gym
Gym Membership Status
- Currently Have a Gym Membership, but Looking For a New One
Gym Visit Frequency
- Once a Month
- Once Every Few Months

Hobbies & Habits

Fantasy Sports
- Played daily fantasy sports
- Played season long fantasy sports
Online Fantasy Sports Services Used
- CBS Sports
- DraftKings
- ESPN
- FanDuel
- NBC Sports
- Other
- Yahoo
Online Gambling
- Gambled or made a wager at a physical Sportsbooks, in-person
- Gambled or made a wager on Online Sportsbooks
- Gambled, placed a bet, or wagered with an online casino
Online Gambling Services Used
- BetMGM
- BetRivers
- Caesars
- DraftKings
- FanDuel
- Golden Nugget
- Other
- PokerStars
Online Sports Betting Services Used
- BarStool Sportsbook
- BetMGM
- BetRivers
- Bovado
- Caesars Sportsbook
- DraftKings
- FanDuel
- Other
Which In-Person Professional/College Sports Attended
- Auto racing/NASCAR
- Tennis
Why Played the Lottery
- Played Because They Like to Play Against Others

Societal/Charitable Issues

Societal/ Charitable Activities
- Contribute to Cause
- Contribute to Charity
- Volunteer for a Cause
- Volunteer for Charity
Societal/ Charitable Issues
- Animal Rescue/Rights
- Arts/Culture/History Funding
- Cancer/Terminal Illnesses
- Care/Help for Veterans
- Childhood Obesity
- Climate Change
- Conserving Water/Availability
- Disaster/Humanitarian Relief
- Domestic/Childhood Hunger
- Foreign Factory Labor
- Homelessness
- Natural Resource Preservation
- None of the Above
- Poverty
- Quality of Education
- Religious Outreach/Missions
- Treatment of Childhood Disease
- Underprivileged/At-Risk Youth

Fireplaces

Outdoor Fireplaces

Future Fire Pit Purchase Location
- Amazon
- Home Depot
- Lowes
- None of the Above
- Other
- Walmart
Previous Fire Pit Purchase Location
- Amazon
- None of the Above
- Other
- Walmart

Health & Pharma

Caregivers

Caregiver Role

Caregiver Role
- Professional Caregiver (Work Independently/Employed by a Facility or at Home for Assistance)

Conditions

Other Conditions

Hemophilia
- Self

Health Management

Health Management Behaviors

Health Information Websites Used in Last 30 Days
- Everyday Health
- HealthCentral
- Healthline
- Livestrong
- Mayo Clinic
- None of the Above
- Other
- WebMD
Medical Appointments in Last 12 Months
- Nephrologist
- Otolaryngologist
- Physician executive

Home & Family

Appliances

Future Purchases

Appliance(s) Brand(s) Anticipate Purchasing
- Bosch

Past Purchases

Appliance(s) Brand(s) Purchased (Last 6 Months)
- Bosch

Beauty & Personal Care

Personal Hygiene

Personal Hygiene Products Purchased
- Body Soap (Liquid or Bar)
- Deodorant
- Face Wash or Anti-acne Products
- Hairstyling Products
- Lotion
- Men’s Razors
- Mouthwash
- None of the Above
- Shampoo or Conditioner
- Shaving Cream
- Sunscreen or Suntan Lotion
- Toothpaste
- Women’s Razors
Personal Hygiene Products Purchased for Personal Use
- Body Soap (Liquid or Bar)
- Deodorant
- Face Wash or Anti-acne Products
- Hairstyling Products
- Lotion
- Men’s Razors
- Mouthwash
- None of the Above
- Shampoo or Conditioner
- Shaving Cream
- Sunscreen or Suntan Lotion
- Toothpaste
- Women’s Razors

Home & Family

Mattresses

Age of Current Mattress
- 1 Year or Less
- 10 to Less Than 15 Years
- 15 to Less Than 20 Years
- 2 to Less Than 4 Years
- 20 or More Years
- 4 to Less Than 6 Years
- 6 to Less Than 10 Years
- Do Not Own a Mattress
Bought Mattress in Past 6 Months
- Don’t Know
Buy Mattress in Next 6 Months
- Don’t Know
Expect to Next Purchase a Mattress
- 1 to Less Than 2 Years
- 2 to Less Than 3 Years
- 3 Months to Less Than 6 Months
- 3 to Less Than 5 Years
- 6 Months to Less Than 1 Year
- Do Not Anticipate Purchasing Another Mattress
- More Than 5 Years
- Within the Next 3 Months

Media

Media Consumption

Movies

Preferred Method of Viewing New Movies
- Don't Know or Unsure
- Rent and stream the movie at home
- See the movie in theaters
- Wait for it to be released for a cheaper price either renting online, watching on an already paid for streaming service, or buying the DVD

TV Shows

Amazon Prime Shows
- Downton Abbey
Daytime Talk Shows Watched (in Last 7 Days)
- Dr. Phil
- Live with Kelly Ryan
- Maury
- Other
- Steve Harvey
- The Chew
- The Ellen DeGeneres Show
- The Talk
- The View
Late Night Programs Watched (in Last 7 Days)
- ABC New Nightline
- Jimmy Kimmel Live
- Last Call with Carson Daly
- Late Night with Seth Meyers
- Other
- Real Time with Bill Maher
- The Daily Show with Trevor Noah
- The Late Late Show with James Corden
- The Late Show with Stephen Colbert
- The Tonight Show with Jimmy Fallon
National News Program Watched (in Last 7 Days)
- ABC World News Tonight
- CBS Evening News
- NBC Nightly News
- Other
- PBS Newshour
On which of the following networks have you watched a local news program in the last 7 days? Please select all that apply
- ABC
- CBS
- Fox
- NBC
- Other
- PBS
- The CW

Social Media

Membership & Activity

Social Media Engagement
- Unengaged

Time Spent per Day

Twitch
- 1/2 - 1 hour

Politics & Advocacy

2022 Voter Landscapes

2022 Primary Voter Landscape

2022 Primary Voter Landscape
- Apathetic Independents
- Blue Dog Democrats
- Compassionate Conservatives
- Dependable Democrats
- Impressionable Independents
- Joe Rogan Republicans
- Middle of the Road Republicans
- New Deal Democrats
- Pessimistic Progressives
- Red-Meat Republicans

Civic Expression

Ideology

Gerrymandering Reform/Independent Redistricting Commissions
- Oppose
- Persuadable
- Support
Split Government
- Agree
- Disagree
- Persuadable
Term Limits
- Oppose
- Persuadable
- Support

Socialism

Socialism in the Democratic Party
- Does Not Support Socialism in America and Thinks Many Policies Proposed by Joe Biden and the Democratic Party Are Socialist
- Does Not Support Socialism in America, but Doesn’t Think Joe Biden and the Democratic Party’s Policies Are Socialist
- Does Not Support Socialism in America, Thinks Some Far-Left Politicians Have Suggested Socialist Policies, but Not the Biden Administration
- Don’t Know Enough to Say
- Supports Democratic Socialism or Socialist Policies in America

Commerce & Health Issues & Policies

Inflation & Supply Chain

Blame for Inflation
- Corporations Price Gouging to Boost Profits
- Don’t Know Enough to Say
- Increased Demand From People Who Delayed Purchases Earlier in the Pandemic
- Labor Shortages
- Other
- People Living off Government Benefits Instead of Working
- Specific Products Such as Used Cars Have Become Much More Expensive, However, Common Products Such as Groceries Have Remained at a Normal Inflation Rate
- Supply Chain Shortages
- The Way Inflation Is Calculated – Comparing Prices Now to a Year Ago Is Skewed by the Low Demand and Spending During the Pandemic Meaning Our High Inflation Rate Is Only Temporary
- There Is No One to Blame
- Too Much Government Spending
- Workers Negotiating Higher Wages or Refusing to Work Low Paying Jobs That Produced Products at Lower Prices
Blame for Supply Chain Shortages
- American Supply Chain Workers Living off Government Benefits Instead of Working
- Companies Outsourcing Too Many Us Jobs
- COVID-19 Restrictions Preventing Businesses and Factories From Running at Full Capacity
- Don’t Know Enough to Say
- Labor Union Workers Striking or Walking off the Job
- Lingering Effects of Former President Trump’s Failed Agenda
- Other
- President Biden’s Failed Agenda
- Private Businesses Failing to Predict Demand of Their Products or Accommodate an Increasing Number of Online Purchases
- Shipping Companies Not Offering Good Enough Pay and Benefits to Attract the Workforce Needed to Meet Shipping Demands
- There Is No One to Blame

Minimum Wage

Minimum Wage
- Don’t Know or Unsure
- Raised to $10/Hour by 2022
- Raised to $12/Hour by 2024
- Raised to $15/Hour by 2026
- Raised to $18/Hour by 2029
- The Minimum Wage Should Stay at $7.25/Hour
- There Should Be No Minimum Wage

Consumer Choice Issues & Policies

Substances

Legalizing Medicinal Marijuana
- Already Supports Recreational Marijuana
- Don’t Know Enough to Say

Education Issues & Policies

Student Loan

Student Loan Forgiveness
- Cancel All Student Loan Debts Regardless of Income
- Cancel up to $10k in Student Loan Debt for Borrowers Making Less Than $125k per Year
- Cancel up to $30k in Student Loan Debt for Borrowers Making Less Than $125k per Year
- Cancel up to $50k in Student Loan Debt for Borrowers Making Less Than $125k per Year
- Joe Biden Should Not Cancel Any Student Loan Debt

News & Current Events

Biden Break or Keep Promises
- Break Promises
- Keep Promises
- Persuadable

Revenue & Spending Issues & Policies

Discretionary

Spending Items in Build Back Better
- $100 Billion to Improve the Immigration System
- $130 Billion to Extend Expanded Affordable Care Act Tax Credits Until 2025, Allowing an Estimated 7 Million Low-Income Americans to Gain Health Insurance
- $150 Billion for 1 Million Affordable Rental and Single-Family Homes, Down Payment Assistance and Public Housing in Urban, Suburban, and Rural Areas
- $150 Billion to Strengthen Medicaid Programs That Provide Home Care For Elderly and Disabled Americans
- $200 Billion to Extend the Child Tax Credit One Year to Households Earning Less Than $150k per Year and Tax Credits for 17 Million Childless Low-Wage Workers
- $35 Billion to Provide Hearing Benefits to Seniors Through Medicare
- $40 Billion for Raising Pell Grants, Providing Support to Historically Black, Hispanic and Native American Universities as Well as Workforce Programs, Trainings and Apprenticeships
- $400 Billion for Universal Preschool for All 3- And 4-Year-Olds and Limiting Child Care Costs at 7% Of Household Income for All Working Families Making Less Than 250% Of Their State’s Median Income
- $555 Billion for Clean Energy Tax Credits and Climate Investments in Extreme Weather Resilient Infrastructure and Green Technologies
- $90 Billion for Investments in Maternal Health, Community Violence Initiatives, Native Communities, Disadvantaged Farmers, Nutrition, Pandemic Preparedness, and Supply Chain Resilience
- None of the Above
Who the Government Should Subsidize Health Care For
- All lower-income US citizens
- All middle class and lower-income US citizens
- All US citizens
- All US citizens below the poverty line
- All US residents including undocumented immigrants
- Nobody

Other Taxes

Pay-Fors in Build Back Better
- $125 Billion From Taxing Corporate Stock Buybacks at 1%
- $145 Billion From Repealing the Rebate Rule and Allowing Pharmacy Benefit Managers to Negotiate Lower Prescription Drug Prices for Seniors on Medicare
- $170 Billion From Continuing to Cap the Amount of Business Losses That Can Be Deducted From Business Owner’s Personal Income Taxes at $262k for Singles and $524k for Families
- $230 Billion From Increasing Income Taxes by 5% On Those Making Between $10 and $25 Million per Year and 8% On Those Making $25 Million per Year or More
- $250 Billion From Closing the Medicare Self-Employment Loophole on Those Making Over $400k per Year
- $325 Billion From Setting the Minimum Corporate Tax Rate at 15%
- $350 Billion From Setting Penalties for Foreign Corporations Based in Countries That Do Not Comply With the Global Minimum Corporate Tax Rate of 15%
- $400 Billion From Increasing IRS Enforcement of Tax Evasion Laws
- None of the Above

Security & Immigration Issues & Policies

Foreign Policy

Blame for Afghanistan
- Barack Obama
- Donald Trump
- George W. Bush
- Joe Biden
- None of the Above
- Other
- The Afghan Government
- The Afghan Military
- US Military

Immigration

Border Security and Immigration Reform
- Abolishing ICE (Us Immigration and Customs Enforcement)
- Baring All Muslim Immigrants And/or Immigrants From Majority-Muslim Countries
- Building a ‘Smart Wall’ Made of Fiber Optic Cables, Sensors, Radar, Drones, and Increased Staffing Along the Southern Border
- Building a Physical Wall Along the Entire Southern Border
- Doesn’t Believe Any New Immigration Policies Are Needed
- Increasing the Number of Immigration Judges to Decrease Wait Times
- Instituting an Open Border Policy to Allow Any Person to Move to the Us Legally
- Other
- Requiring All Employers to Use “E-Verify” to Confirm Employment Eligibility With the Us Department of Homeland Security and Social Security Administration
- Requiring Asylum Seekers and Refugees to Remain in Their Previous Countries While Their Applications Are Processed
Policies Regarding Undocumented Immigrants
- Allowing undocumented immigrants to get driver’s licenses
- Creating more sanctuary cities
- Cutting off federal funding to sanctuary cities
- Deporting all undocumented immigrants, even if they are otherwise law-abiding members of society
- Deporting undocumented immigrants who have broken any law including minor infractions such as speeding tickets
- Deporting undocumented immigrants who have committed violent crimes
- Granting amnesty to all undocumented immigrants
- Granting amnesty to undocumented immigrants brought to the US as children by their parents
- Granting amnesty to undocumented immigrants working as farm laborers
- I don't believe any new policies are needed
- Other
Views on Immigration
- Immigrants, Whether Documented or Not, Are Predominantly Law-Abiding Members of Society Who Contribute to Our Economy and Cultural Diversity
- Most Immigrants in the Us Are either Undocumented Individuals Stealing American Jobs or Dangerous People Committing Crimes
- Some Immigrants in the Us Are Law-Abiding Individuals, but Just as Many Are Criminals Who Have Come To the Us Illegally

Social Issues & Policies

Abortion

View on Abortion
- Abortion Should Be Illegal in All Cases
- Abortion Should Be Legal in All Cases
- Abortion Should Be Legal in Most Cases
- Abortion Should Only Be Legal in Cases of Rape, Incest, and When the Pregnancy Is Threatening the Life of the Mother
- Abortion Should Only Be Legal When the Pregnancy Is Threatening the Life of the Mother
- Don’t Know or Unsure

Wokeness

Cancel Culture
- Agree
- Disagree
- Persuadable
Critical Race Theory Currently Being Taught in K-12
- Don’t Know Enough to Say
- No
- Yes
Knowledge About Critical Race Theory
- A Little
- A Lot
- Nothing at All
- Some
Personal Definition of Critical Race Theory
- Critical Race Theory Teaches People That the Only Way to Achieve Equality Is to Discriminate Against White People
- Critical Race Theory Teaches People to Hate America and Its History
- Critical Race Theory Teaches That America Is a Racist Country
- Critical Race Theory Teaches That People of Color Are Oppressed, and Whites Are the Oppressors
- Critical Race Theory Teaches That Systemic Racism in America Was Institutionalized Through Racist Laws and Policies Critical Race Theory Teaches Children to Hate America and Its History
- Critical Race Theory Teaches the Value of Diversity, Inclusion, and the History of Racism in America
- Critical Race Theory Teaches White People to Feel Guilt or Shame About Their Race and People of Color to Dislike White People
- Don’t Know Enough to Say
Whether Critical Race Theory Should Be Taught in K-12
- Believes Critical Race Theory Should Be Taught in K-12 Schools
- Believes Diversity, Inclusion, and the History of Racism in America Should Be Taught in K-12 Schools, but Is Not Sure or Do Not Believe Critical Race Theory Should Be Taught in K-12 Schools
- Does Not Believe Critical Race Theory Should Be Taught in K-12 Schools and Thinks There Should Be a Federal Ban on It Being Taught in K-12 Schools
- Does Not Believe Critical Race Theory Should Be Taught in K-12 Schools, but Thinks Decisions About Whether It Should Be Taught in K-12 Schools Should Be Made at the Local Level
- Don’t Know Enough to Say
Wokeness
- Agree
- Disagree
- I Don’t Know What “Wokeness” Is
- Persuadable

Trust on Policy Areas

Trust More to Handle Abortion
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle COVID-19 Pandemic
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle Crime and Public Safety
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle Education
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle Environmental Issues
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle Foreign Policy
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle Health Care
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle Immigration
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle Jobs and the Economy
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle Taxes and Spending
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party
Trust More to Handle Terrorism
- Joe Biden and the Democratic Party
- Neither Party or Undecided
- The Republican Party

Voting

2020 Elections

Biden Legitimate Winner of 2020 Election
- Agree
- Disagree
- Persuadable

2022 Elections

2022 Primary Intend to Vote In
- Do Not Plan to Vote in Any Primary
- Don’t Know or Unsure
- Vote in a Different Party’s Primary
- Vote in Democratic Party
- Vote in Republican Party
Confidence in 2022 Vote Count
- Agree
- Disagree
- Persuadable
Reasons to Vote in 2022 Midterm Elections
- Always Does Their Civic Duty and Vote
- Does Not Plan On Voting in the 2022 Midterm Elections
- Other
- To Elect Candidates Who Will Resist President Biden’s Agenda
- To Elect Candidates Who Will Support President Biden’s Agenda
- To Elect More Democrats to Improve Their Representation in the House or Senate
- To Elect More Republicans to Give Them Control of the House or Senate
- To Elect Politicians Who Are More Aligned With My Political Ideology (e.g., Bernie Progressive or Trump Conservative)
- To Voice My Concerns Regarding Issues Specifically in My State

Opinions on Voting

Abolishing the Electoral College
- Oppose
- Persuadable
- Support

Restaurants

Behaviors & Habits

Mobile Apps

Allow Children to Make Small Item Digital Purchases
- No
- Yes

Retail

Amazon

Shopped at Amazon
- Haven't Heard of Retailer
- Haven't Shopped with Retailer
- Online Last 3 Months
- Online Last 6 Months
Shopped at Amazon For
- Prescription Medicine

Drugstore & Pharmacy

Drugstore Purchased from (Last 3 Months)
- Amazon Pharmacy
- Other
- Unaffiliated/Grocery Store pharmacy

Grocery Stores

Grocery Shopping Trips per Month
- 3 or 4 times a month
- 5 or 6 times a month
- 7 or 8 times a month
- 9 or more times a month
- Less than 2 times per month
Grocery Stores Purchased At in the Last Month
- Albertsons
- Aldi
- Food Lion
- Giant
- H-E-B
- Harris Teeter
- Kroger
- Meijer
- None of the Above
- Publix
- Safeway
- Shoprite
- Trader Joe's
- Wegmans
- Whole Foods Market
Grocery Stores Purchased At in the Last Week
- Albertsons
- Aldi
- Food Lion
- Giant
- H-E-B
- Harris Teeter
- Kroger
- Meijer
- None of the Above
- Publix
- Safeway
- Shoprite
- Trader Joe's
- Wegmans
- Whole Foods Market

Online Groceries

Household Supplies Likely to Buy Online
- Non Processed foods (e.g., fruits, vegetables, meats)

Home Improvement

Home Improvement Store Purchased from (Last 3 Months)
- LL Flooring

Online Order

Spending at Online Stores (Last 1 Month)
- $1,500 or More

Past & Future Purchases

Future Purchase Location

Bed & Bath
- Hayneedle
- Houzz
Crafts & Party Supplies
- BJ's Wholesale Club
Health & Beauty
- Sally Beauty
- Sephora
Pet supplies
- At a Local Grocery Store
Watches & Jewelry
- Bulgari
- Cartier
- Tiffany
- Van Cleef & Arpels

Future Purchases

Future Purchase Category
- Fire Pits

Past Purchase Location

Health & Beauty
- Sally Beauty
- Sephora
Pet supplies
- At a Local Grocery Store
Watches & Jewelry
- Bulgari
- Other
- Tiffany

Past Purchases

Past Purchase Category
- Fire Pits

Purchase Drivers

General Retail Behavior

Reasons for Getting Groceries Delivered
- Can Schedule Delivery Time
- Convenience
- Don’t Have to Take Kid(s) To the Store
- Easier to Choose Groceries
- N/a - Not Very Likely to Order Groceries Online
- No Rush While Ordering Online
- Other
- Reduces Food Waste
- Saves Time
- Socially Distant
- Unable to Go in Person

Supplemental Data

More Apparel

Luxury Brand Purchases

Last Purchased Luxury Brand as a Gift
- 1 to 2 weeks ago
- 1 to 3 months ago
- 3 to 4 weeks ago
- 4 to 6 months ago
- 7 to 12 months ago
- In the last week
- More than 12 months ago
- Never
Last Purchased Luxury Brand for Self
- 1 to 2 weeks ago
- 1 to 3 months ago
- 3 to 4 weeks ago
- 4 to 6 months ago
- 7 to 12 months ago
- In the last week
- More than 12 months ago
- Never
Location of Luxury Brand Purchases
- Does not shop for luxury jewelry or items
- In-store, from a brand's own store
- In-store, from a retailer selling multiple brands (e.g., department store)
- Online, from a brand's own website
- Online, from a retailer selling multiple brands (e.g., Net-a-porter)
Why Shopped for Luxury Brands Online
- Can Browse Jewelry From a Great Number of Sellers
- Delivery Options
- Greater Variety of Jewelry
- It Is Convenient
- It Is Easier to Browse
- Lack of Pressure From Salespeople
- More Likely to Have Online Discounts or Promotions
- Other
- Prefers Not to Go In-Store
- Prefers to Shop In-Person/Does Not Purchase Luxury Jewelry or Items

Travel & Hospitality

Hotels

Usage

Brand Awareness
- Choice
- Hilton
- IHG
- Marriott
- Starwood
Brands Tried
- Choice
- Hilton
- IHG
- Marriott
- Starwood

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Politics

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Education Issues & Policies

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Security & Immigration Issues & Policies

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Trust on Policy Areas

Voting

Restaurants

Behaviors & Habits

Retail

Amazon

Drugstore & Pharmacy

Grocery Stores

Home Improvement

Online Order

Past & Future Purchases

Purchase Drivers

Supplemental Data

More Apparel

Travel & Hospitality

Hotels