Notifications of Data Combinations in Audience Builder – February 17, 2022

When building an audience in the Segmentation Center, you can use logic statements such as and, or, exclude, and include to build out your custom audiences.  With this release, we are including notifications in Audience Builder that inform you that the combination of certain data types are not allowed because the audience metrics wouldn’t reflect the audience you intended to build. 

Let’s look at an example. One of the data combinations that is not supported is OR’ing together Resonate Elements with Contextual Data to build an audience. In the example below, the audience includes people reading about heart diseases or vascular diseases online OR people who have had a heart attack in the past year. This combines Resonate Elements and Contextual Data via an OR statement so this type of data combination is not allowed.  

Previously, we allowed users to create audiences with conflicting boolean logic statements between data sets.  To reduce confusion and ensure audience metrics are reflecting your intended audience in the future, we will prevent these audiences from being built. We have also created messaging within the platform so that if you are trying to combine these data sets together, it is clear why you are unable to do so.  

In the example above, we attempted to OR together a Resonate Element attribute with a Connected Profile (Geographic Data) attribute to create a new audience. You will now see that OR is not clickable along with an explanation why.  

There are only a small number of existing audiences that will be affected by this change. If you try to edit one of the existing audiences in this state, you will see an error messaging similar to the examples below on the audience list page and within the audience definition.  

You can find the complete list of data combinations that are no longer allowed in our Knowledge Base Article here, along with more examples and a background of why we don’t allow these combinations.