What Kind of Data Does the Resonate Tag Track and Collect?

The Resonate Tag collects anonymous web traffic via a tracking pixel to support deep insights, performance, and analysis of your audiences. It also supports remarketing programs.

You control tag placement and own the complete right and title to all data collected through tags.

Standard data collected in the tag logs includes:

• Timestamp
• URL
• Anonymous Resonate ID
• IP address collected by default (available to block by request)
• Standard HTTP header (device type, browser type, OS type)

Optional data collected in the Tag logs includes: 

• Site Section/Category
• Page Events
• User Information
• Media Partner, Campaign, or Creative