As you read the below table please note Resonate’s tagging capabilities are limited to the below.
• Can tag display advertising
• Can tag online video starts and completes with the exception of YouTube and OTT videos
• Cannot tag mobile in-app advertising
|
PLATFORM/CHANNEL
|
ACTIVATION PARTNER | IMPRESSION BASED EVENTS | CLICK EVENTS |
| Amazon | ✓ | X | X |
| Adobe Advertising Cloud | ✓ | ✓ | ✓ |
| Adobe Media Optimizer DSP | ✓ | ✓ | ✓ |
| Amobee | ✓ | ✓ | ✓ |
| AppNexus | ✓ | ✓ | ✓ |
| Bleacher Report | X | ✓ | ✓ |
| DataXu | ✓ | ✓ | ✓ |
| Gamut | X | X | X |
| Google Ads | X | X | ✓ |
| Gogle Ad Manager | ✓ | ✓ | ✓ |
| Google Campaign Manager | X | ✓ | ✓ |
| Google DV360 | ✓ | ✓ | ✓ |
| Hulu | ✓ | X | ✓ |
| ISM | X | ✓ | ✓ |
| Facebook/Instagram | ✓ | X | ✓ |
| ✓ | ✓ | ✓ | |
| MediaMath | ✓ | ✓ | ✓ |
| Pandora | ✓ | X | ✓ |
| ✓ | X | X | |
| Roku | ✓ | X | ✓ |
| S4M | X | ✓ | ✓ |
| Slightly | X | X | X |
| Sizmek | ✓ | ✓ | ✓ |
| Spotify | ✓ | X | |
| TeadsTv | ✓ | X |
X |
| TikTok | ✓ | X |
X |
| theTradeDesk | ✓ | ✓ | ✓ |
| ✓ | X | ✓ | |
| Undertone | ✓ | ✓ | ✓ |
| Verizon Media (Formerly Oath) | ✓ | ✓ | ✓ |
| VideoAmp | ✓ | ✓ | ✓ |
| Xandr (Formerly AT&T/App Nexus | ✓ | ✓ | ✓ |
| YouTube | X | X | X |
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