As you read the below table please note Resonate’s tagging capabilities are limited to the below.
• Can tag display advertising
• Can tag online video starts and completes with the exception of YouTube and OTT videos
• Cannot tag mobile in-app advertising
PLATFORM/CHANNEL
|
ACTIVATION PARTNER | IMPRESSION BASED EVENTS | CLICK EVENTS |
Amazon | ✓ | X | X |
Adobe Advertising Cloud | ✓ | ✓ | ✓ |
Adobe Media Optimizer DSP | ✓ | ✓ | ✓ |
Amobee | ✓ | ✓ | ✓ |
AppNexus | ✓ | ✓ | ✓ |
Bleacher Report | X | ✓ | ✓ |
DataXu | ✓ | ✓ | ✓ |
Gamut | X | X | X |
Google Ads | X | X | ✓ |
Gogle Ad Manager | ✓ | ✓ | ✓ |
Google Campaign Manager | X | ✓ | ✓ |
Google DV360 | ✓ | ✓ | ✓ |
Hulu | ✓ | X | ✓ |
ISM | X | ✓ | ✓ |
Facebook/Instagram | ✓ | X | ✓ |
✓ | ✓ | ✓ | |
Pandora | ✓ | X | ✓ |
✓ | X | X | |
Roku | ✓ | X | ✓ |
S4M | X | ✓ | ✓ |
Slightly | X | X | X |
Sizmek | ✓ | ✓ | ✓ |
Spotify | ✓ | X | |
TeadsTv | ✓ | X |
X |
TikTok | ✓ | X |
X |
theTradeDesk | ✓ | ✓ | ✓ |
✓ | X | ✓ | |
Undertone | ✓ | ✓ | ✓ |
Verizon Media (Formerly Oath) | ✓ | ✓ | ✓ |
VideoAmp | ✓ | ✓ | ✓ |
Xandr (Formerly AT&T/App Nexus | ✓ | ✓ | ✓ |
YouTube | X | X | X |
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