A Tag, sometimes called a pixel or beacon, collects data from digital properties, such as websites or digital ads. Resonate Tags play an integral role in providing you with deep insights to better understand and engage with the people interacting with your brand and digital footprint. Tags are key to several Resonate products, including the Resonate Platform, Individual Append and Intelligent Onboarding.

Client Administrator users and Analyst users in Resonate have the ability to create and manage their own Resonate Analytics Tags. These Tags can be placed on web and media properties.

By analyzing the data captured in Tags, you can then gain insight into the audiences that are visiting your site, as well as who is being reached and who is responding to your marketing campaigns.  Read more about our recommendations for a Tag measurement strategy.

How are Resonate Tags structured?

We have three main Tag types; a Dynamic Javascript Site Tag, a Media Tag and a Custom Image Tag.  

How will Resonate Tags affect my site?

Resonate Tags do not alter your site visually and are invisible to users of your site.  Resonate Tags can be served asynchronously and don't slow down how quickly your page loads.  They won't affect your user experience or page load times.

As mentioned, we have 3 main Tag Tracker Types; Site, Media and Custom. 

1. Site Tags are dynamic using javascript, and should be used to better understand visitors to your website.
2. Media Tags should be used to better understand people consuming your digital media.
3. Custom Tags should be used as a fall back option when a javascript tag is not supported – such as tracking video ads. 

There are 3 additional Tag Tracker Types; Click, Conversion and Impression Tag – they are used less often. 

1. Click Tags are only used to track and build analytics on ad clicks.  They are inserted in an ad click stream and redirect through Resonate's CDN (Content Delivery Network) servers before redirecting to the final ad landing page. The available Tag Types for a Click Tag are 'Redirect – unencoded' and 'Redirect – encoded'.
2. Conversion Tags should be created to track and build analytics on site based events that are the KPI of the client’s ad campaign (e.g. get a quote, buy a product, sign a petition, etc.). Select 'Image' as the Tag Type.
3. Impression Tags should be created only when the pixeled event is an ad impression.  The platform can produce the URL of the pixel which can be used as a 3^rd party tracking pixel in ad servers, or as an HTML Tag which can be inserted into the raw HTML of the ad.