Tag Overview

Tag Overview

A Tag, sometimes called a pixel or beacon, collects data from digital properties, such as websites or digital ads. Resonate Tags play an integral role in providing you with deep insights to better understand and engage with the people interacting with your brand and digital footprint.

Client Administrator users and Analyst users in Resonate have the ability to create and manage their own Resonate Analytics Tags. These Tags can be placed on websites and media properties.

This document focuses on how to identify, create, and implement your company’s Media Tag Strategies successfully for reporting in the Resonate Ignite platform. By analyzing the data captured in Tags, you can then gain insight into the audiences that are visiting your site.

By analyzing the data captured in Tags, you can then gain insight into the audiences that are visiting your site, as well as who is being reached and who is responding to your marketing campaigns. Read more about our recommendations for a Tag measurement strategy.

Resonate Site and Media Tags

The Resonate Site and Media Tags collect anonymous web traffic. No Personally Identifiable Information (PII) or sensitive information is ever collected. You control Tag placement. You own the complete right and title to all data.

Standard data collected in the Tag logs includes:

• Date and time of visit
• Resonate pixel id
• IP address and standard http header information including user agent, referrer, browser type, etc.