We’re excited to announce that Resonate Segments are now available in the Experian Marketplace, providing you with more ways to activate against our data. Resonate Segments deliver real-time intent and interest signals so that you can connect with ready-to-engage consumers at the peak of purchase consideration. These segments include intent signals across industries, combined with preferences and psychographics that power personalization and performance. Including:
- Demographic Audiences: Audiences based on various demographic characteristics.
- In-Market Audiences: Connect with ready-to-engage consumers who are actively in-market to buy across industries.
- Lifestyle & Interest Audiences: Segments based on interests across various categories, such as tech, sports, travel and more.
- Health Audiences (Premium): Premium Health Audiences including health conditions, health behaviors, healthy living and more.
- Political & Advocacy Audiences (Premium): Premium Political & Advocacy Audiences including hot button issues, voting behaviors, propensity to vote, party affiliation and more.
Experian Data Marketplace is a centralized platform that provides access to a wide range of consumer data for marketing, analytics, and audience targeting. It enables businesses to discover, license, and activate high-quality data from Experian and trusted third-party providers, helping improve campaign precision and customer insights while ensuring compliance with privacy regulations.
Comments
0 comments
Please sign in to leave a comment.