Data Append Sensitive Data Output Format Changes for HEMs or MAIDs

As a part of our ongoing commitment to uphold industry standards, we have made an update to the delivery formats from our append process. This update ensures that we will not deliver Survey Value Keys that correspond with sensitive attributes for individuals residing in US States that have enacted legislation prohibiting targeted advertising based on sensitive attributes.

Resonate identifies the attributes below as sensitive data: 

• Racial or ethnic origin 
• Religious or philosophical beliefs 
• Union membership
• Citizenship or immigration status
• Sexual orientation 
• Health information

Starting on April 9, 2025, Resonate will no longer deliver Survey Value Key values that correspond with sensitive attributes for individuals residing in these currently restricted states, Colorado, Connecticut, Delaware, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Texas, Virginia and Washington State. This redaction of sensitive attributes will impact the standard and pivoted append data output formats.  

Standard Output Format

As part of this release, you will see a new column called “Redacted” and the Attributes column has been renamed” Predictions” in the HEMs or MAIDs only standard append output format. The Redacted column will show the sensitive Survey Value Key values that we will not deliver for individuals residing in the restricted states listed above. See image below

HEMs or MAIDs Only Standard Append Output Format

When reading the file, attributes assigned within the “Predictions” column can be interpreted as “True” for the ID. Attributes within the “Redacted” column cannot be identified for the ID. Other attributes that are not included in the “Predictions” or “Redacted” columns can be interpreted as “False” for the ID within that row.

Download Sample HEM MAID Standard Output.

Pivoted Output Format

In this release, there are changes in the pivoted append output format.

1. We are replacing the data catalog column names with the Survey Value Key value. The Survey Value Key definitions will be delivered in a second file where the Survey Value Key value can be mapped to the Key definitions file.
2. We will display a NULL value (empty string) for sensitive Survey Value Keys for individuals residing in the restricted states listed above. 1 will continue to indicate True, 0 will continue to indicate False and NULL will now indicate it's a sensitive Survey Value Key for individuals residing in restricted states.

See image below

HEMs or MAIDs Only Pivoted Append Output Format

Note: Sample files for the standard and pivoted formats will be provided so you can update any of your internal processes to accommodate the updated formats, which will start delivering from April 9, 2025, onwards.

Download Sample HEM MAID Pivoted Output.