Improved Data Organization in Segmentation Center – Making Your Workflow Easier - February 13, 2025

Managing imported data just got easier! We’ve added vendor and data feed names as new hierarchy levels in the Segmentation Center, giving you a clearer way to organize and navigate your groups and segments for onboarded first party data. If you work with multiple vendors or data feeds, you no longer must guess where each segment belongs—this update makes it easy to see exactly which data is tied to which source.

This improvement helps streamline your workflow, reducing frustration and eliminating the need for extra support to sort through segments. It’s especially useful for agencies managing multiple clients, ensuring each data feed is clearly labeled for quick access. Best of all, there’s nothing you need to do—new feeds will automatically reflect this structure, and we’ve backfilled all previous feeds to keep everything consistent.

Follow these steps to see the changes in your account:

1. Navigate to the Segmentation Center and then to ‘Imported Data’

2. From there you’ll see an additional hierarchy for the vendor(s) you use

3. Here you’ll see the feed(s) that the data is in

4. Once you drop that down, you’ll see your groups/segments

Please reach out to your Customer Success Manager if you have any questions!