Expansion to State Filters for Sensitive Data Attributes in Ignite Activation – January 9, 2025

On January 9th, 2025, we expanded the list of states where IDs associated with sensitive data attributes are withheld from activation segments. The new states include Delaware, Nebraska, New Hampshire, and New Jersey.  These updates will keep all advertisers compliant with current sensitive data laws going into effect January 2025.

The full list of states where IDs associated with sensitive data attributes are withheld from activation segments is now Delaware, Nebraska, New Hampshire, New Jersey, Oregon, Colorado, Connecticut, Virginia, Nevada, Texas, Montana and Washington State. To learn more about our Sensitive Data filters for Ignite Activation, click here.