Changing Audience Logic

As you’re building your audience, the Audience Size and Definition in the right panel will reflect the changes you are making. To learn about adding attributes to your audience definition, read our Selecting Attributes help article. 

Undo and Redo

You can use the Undo and Redo buttons at the top of the audience definition as you're making changes to your audience. You can always revert changes and get back to previous iterations of your audience definition, so don’t hesitate to make changes! 

When you update the logic of your audience definition, your audience size and metrics will automatically update as well.  

Let’s take a look at an example to see how this works. Currently, our audience is defined of Females who are aged 25-34 AND psychologically driven by any of the following: individuality OR living an exciting life OR optimistic outlook. These people make up 6.9% of the online adult population. 

Removing Attributes

In the Audience Logic editor, each attribute value has two icons, a “split out” and an “x”.   

Clicking on the x icon next to an attribute value’s name, you will remove it from the audience definition. You can also click on the x icon next to the parent attribute name (in our example, Psychological Drivers) to remove it from your audience definition. This will remove any attributes within the group, as well as the group itself. 

Splitting Out Attributes

Clicking on the split out arrow, you will break that specific attribute value out of the parent attribute group. In our example, if we break out 'individuality' from the parent attribute group, Psychological Drivers, the audience definition will read as “Females who are aged 25-34 AND psychologically driven by living an exciting life OR by optimistic outlook AND they are also driven by individuality. With this change to the audience logic, this audience now makes up 1.2% of the online adult population. 

Switching Operators from “AND” to “OR” 

You can further edit the audience logic by clicking on the “AND” operator at the top of your audience definition and switching it to “OR.” Before selecting “OR”, Resonate gives you a preview of how this change would affect your audience metrics. Note the change in the audience size. 

If we flip the operator to “OR”, we’ll be looking at anyone who is Female 25-34 OR is psychologically driven by Individuality OR Living an Existing Life OR Optimistic Outlook. This is a very broad audience.   

Excluding Attributes 

It is also possible to exclude an attribute or attribute value from an audience. You can do this by clicking on the “Include” drop-down and switching it to “Exclude.” 

Grouping Attributes 

You can group multiple attribute groups together and apply logic to that parent group. Simply drag and drop one group on top of another.  

While all attributes can be joined with OR logic, only some can be joined together with AND logic. "Add Separately" is only available when AND logic can be applied.   

As you change your AND's and OR's, keep an eye on the Audience Metrics numbers at the top of the page. You'll note a big difference when you flip an OR to an AND and vice versa.   

Tip 1: Be cautious of double-negatives. Avoid adding conflicting responses such as Increase AND Decrease or Pro-Regulation AND Anti-Regulation. 

Tip 2: You can also add more attribute values by clicking on the Attribute breadcrumb in the Audience Logic editor.  For example, click on Psychological Drivers, and a search will execute and all the attribute values for Psychological Drivers will show in the middle panel.  Here you can choose additional values to add to your Audience Logic. This way you don't have to navigate through the taxonomy again to find more attribute values in the same attribute group. This is a great time saver!