After you have successfully onboarded your offline data file and “published” the feed, your attributes will be available in Resonate.
Your 1st party data can be found in My Imported Data in the Segmentation Center. You can combine these attributes with survey attributes, tags, geography data, and Engaged Audiences.
An audience built with your 1st party data can be analyzed via all the visualizations available in the Analyze Tab.
You can activate on an audience saved with your 1st party data via retargeting or look-alike modeling.
- Select Retargeting when you want to deliver to people based on their past observed behaviors. Resonate will consider users who were served your tag in the past 30 days and will deliver them to your destination.
- Look-Alike Modeling is a better choice if you're looking to target people similar to your selected audience. This model considers the aggregate behavioral footprint of users that match your audience and ranks them in order of importance. Activating via look-alike modeling helps you scale your 1st party audiences by finding more people who look like your best customers.