Combining 1st and 3rd Party Data

You are able to see enhanced insights for your imported data by combining it with data types for audience combinations that were not possible previously.   

Imported Data appears in the “Imported Data” folder in Segmentation Center. 

Imported data includes: 

1. Your CRM File 
2. Your DMP Segments 
3. A list of your Mobile Ad IDs (MAIDs) 
4. Third-Party Segments 

Your imported data can now be combined with the following data types: 

1. Tags 
2. Geography data 
3. Engaged Audiences

You can analyze audience combinations that previously were not possible in Resonate’s Ignite platform, unlocking new capabilities of segments of audiences you can analyze.