Supported Data Combinations for Audience Building

When building an audience in the Segmentation Center, you can use logic statements such as and, or, exclude, and include to build out your custom audiences.   

Below, we’ve outlined the data combinations that are allowed and supported in the platform.  Use any of these data type combinations to successfully build audiences within the Segmentation Center for analysis and activation. 

If you are attempting to build an audience with a data combination that is not supported, you will be prevented from creating the audience and will receive a notification that explains why.  

Supported Data Combinations

AND Combinations Allowed 

• Resonate Element AND Geography Data (DMA, State, Congressional District)   
• Resonate Element AND Tag   
• Resonate Element AND Standard Contextual   
• Resonate Element AND Custom Contextual   
• Resonate Element AND Flash Study  
• Resonate Element AND First-Party Data 
• Resonate Element AND Resonate Element 
• Geography Data AND Geography Data (DMA, State, Congressional District)  
• Geography Data AND Tag 
• Geography Data AND Standard Contextual 
• Geography Data AND Custom Contextual  
• Geography Data AND Flash Study  
• Geography Data AND First-Party Data  
• Tag AND Tag 
• Tag AND Standard Contextual 
• Tag AND Custom Contextual  
• Tag AND Flash Study  
• Tag AND First-Party Data  
• Standard Contextual AND Standard Contextual 
• Standard Contextual AND Custom Contextual  
• Standard Contextual AND Flash Study  
• Standard Contextual AND First-Party Data  
• Custom Contextual AND Custom Contextual  
• Custom Contextual AND Flash Study  
• Custom Contextual AND First-Party Data  
• Flash Study AND Flash Study  
• Flash Study AND First-Party Data  
• First-Party Data AND First-Party Data

OR Combinations Allowed  

• Resonate Element OR Resonate Element 
• Geography Data OR Geography Data (DMA, State, Congressional District)  
• Geography Data OR Tag 
• Geography Data OR Standard Contextual 
• Geography Data OR Custom Contextual  
• Geography Data OR Flash Study  
• Geography Data OR First-Party Data  
• Tag OR Tag 
• Tag OR Standard Contextual 
• Tag OR Custom Contextual  
• Tag OR Flash Study  
• Tag OR First-Party Data  
• Standard Contextual OR Standard Contextual 
• Standard Contextual OR Custom Contextual  
• Standard Contextual OR Flash Study  
• Standard Contextual OR First-Party Data  
• Custom Contextual OR Custom Contextual  
• Custom Contextual OR Flash Study  
• Custom Contextual OR First-Party Data  
• Flash Study OR Flash Study  
• Flash Study OR First-Party Data  
• First-Party Data OR First-Party Data  

 AND + Exclude Combinations Allowed 

•  Tag AND + Exclude Tag 
• Tag AND + Exclude Standard Contextual 
• Tag AND + Exclude Custom Contextual 
• Tag AND + Exclude Flash Study 
• Tag AND + Exclude First-Party Data 
• Standard Contextual AND + Exclude Tag 
• Standard Contextual AND + Exclude Standard Contextual 
• Standard Contextual AND + Exclude Custom Contextual 
• Standard Contextual AND + Exclude Flash Study 
• Standard Contextual AND + Exclude First-Party Data 
• Custom Contextual AND + Exclude Tag 
• Custom Contextual AND + Exclude Standard Contextual 
• Custom Contextual AND + Exclude Custom Contextual 
• Custom Contextual AND + Exclude Flash Study 
• Custom Contextual AND + Exclude First-Party Data 
• Flash Study AND + Exclude Tag 
• Flash Study AND + Exclude Standard Contextual 
• Flash Study AND + Exclude Custom Contextual 
• Flash Study AND + Exclude Flash Study 
• Flash Study AND + Exclude First-Party Data 
• First-Party Data AND + Exclude Tag 
• First-Party Data AND + Exclude Standard Contextual 
• First-Party Data AND + Exclude Custom Contextual 
• First-Party Data AND + Exclude Flash Study 
• First-Party Data AND + Exclude First-Party Data 
• Tag AND + Exclude Resonate Element 
• Tag AND + Exclude Spark Study 
• Tag AND + Exclude Geography Data  
• Standard Contextual AND + Exclude Resonate Element 
• Standard Contextual + Exclude Spark Study 
• Standard Contextual AND + Exclude Geography Data  
• Custom Contextual AND + Exclude Resonate Element 
• Custom Contextual + Exclude Spark Study 
• Custom Contextual AND + Exclude Geography Data  
• Flash Study AND + Exclude Resonate Element 
• Flash Study + Exclude Spark Study 
• Flash Study AND + Exclude Geography Data  
• First-Party Data AND + Exclude Resonate Element 
• First-Party Data + Exclude Spark Study 
• First-Party Data AND + Exclude Geography Data  
• Resonate Element AND + Exclude Resonate Element 
• Resonate Element AND + Exclude Spark Study 
• Resonate Element AND + Exclude Geography Data 
• Spark Study AND + Exclude Resonate Element 
• Spark Study AND + Exclude Spark Study 
• Spark Study AND + Exclude Geography Data 
• Geography Data AND + Exclude Resonate Element 
• Geography Data AND + Exclude Spark Study 
• Geography Data AND + Exclude Geography Data  

OR + Exclude Combinations Allowed  

• Resonate Element OR + Exclude Resonate Element 
• Resonate Element OR + Exclude Spark Study 
• Spark Study OR + Exclude Resonate Element 
• Spark Study OR + Exclude Spark Study 
• Geography Data OR + Exclude Geography Data