Supported Data Combinations for Audience Building

When building an audience in the Segmentation Center, you can use logic statements such as and, or, exclude, and include to build out your custom audiences.   

Below, we’ve outlined the data combinations that are allowed and supported in the platform.  Use any of these data type combinations to successfully build audiences within the Segmentation Center for analysis and activation. 

If you are attempting to build an audience with a data combination that is not supported, you will be prevented from creating the audience and will receive a notification that explains why.  

Supported Data Combinations

AND Combinations Allowed 

• Resonate Element AND Geography Data (DMA, State, Congressional District)   
• Resonate Element AND Tag   
• Resonate Element AND Standard Engaged Audience
• Resonate Element AND Custom Engaged Audience
• Resonate Element AND Flash Model
• Resonate Element AND First-Party Data 
• Resonate Element AND Resonate Element 
• Geography Data AND Geography Data (DMA, State, Congressional District)  
• Geography Data AND Tag 
• Geography Data AND Standard Engaged Audience
• Geography Data AND Custom Engaged Audience
• Geography Data AND Flash Model
• Geography Data AND First-Party Data  
• Tag AND Tag 
• Tag AND Standard Engaged Audience 
• Tag AND Custom Engaged Audience
• Tag AND Flash Model
• Tag AND First-Party Data  
• Standard Engaged Audience AND Standard Engaged Audience
• Standard Engaged Audience AND Custom Engaged Audience
• Standard Engaged Audience AND Flash Model
• Standard Engaged Audience AND First-Party Data  
• Custom Engaged Audience AND Custom Engaged Audience
• Custom Engaged Audience AND Flash Model
• Custom Engaged Audience AND First-Party Data  
• Flash Model AND Flash Model
• Flash Model AND First-Party Data  
• First-Party Data AND First-Party Data

OR Combinations Allowed  

• Resonate Element OR Resonate Element 
• Geography Data OR Geography Data (DMA, State, Congressional District)  
• Geography Data OR Tag 
• Geography Data OR Standard Engaged Audience
• Geography Data OR Custom Engaged Audience
• Geography Data OR Flash Model
• Geography Data OR First-Party Data  
• Tag OR Tag 
• Tag OR Standard Engaged Audience
• Tag OR Custom Engaged Audience
• Tag OR Flash Model
• Tag OR First-Party Data  
• Standard Engaged Audience OR Standard Engaged Audience
• Standard Engaged Audience OR Custom Engaged Audience
• Standard Engaged Audience OR Flash model
• Standard Engaged Audience OR First-Party Data  
• Custom Engaged Audience OR Custom Engaged Audience
• Custom Engaged Audience OR Flash Model
• Custom Engaged Audience OR First-Party Data  
• Flash Model OR Flash Model
• Flash Model OR First-Party Data  
• First-Party Data OR First-Party Data  

 AND + Exclude Combinations Allowed 

•  Tag AND + Exclude Tag 
• Tag AND + Exclude Standard Engaged Audience
• Tag AND + Exclude Custom Engaged Audience
• Tag AND + Exclude Flash Model
• Tag AND + Exclude First-Party Data 
• Standard Engaged Audience AND + Exclude Tag 
• Standard Engaged Audience AND + Exclude Standard Engaged Audience
• Standard Engaged Audience AND + Exclude Custom Engaged Audience
• Standard Engaged Audience AND + Exclude Flash Model
• Standard Engaged Audience AND + Exclude First-Party Data 
• Custom Engaged Audience AND + Exclude Tag 
• Custom Engaged Audience AND + Exclude Standard Engaged Audience
• Custom Engaged Audience AND + Exclude Custom Engaged Audience
• Custom Engaged Audience AND + Exclude Flash Model
• Custom Engaged Audience AND + Exclude First-Party Data 
• Flash Model AND + Exclude Tag 
• Flash Model AND + Exclude Standard Engaged Audience
• Flash Model AND + Exclude Custom Engaged Audience
• Flash Model AND + Exclude Flash Model
• Flash Model AND + Exclude First-Party Data 
• First-Party Data AND + Exclude Tag 
• First-Party Data AND + Exclude Standard Engaged Audience
• First-Party Data AND + Exclude Custom Engaged Audience
• First-Party Data AND + Exclude Flash Model
• First-Party Data AND + Exclude First-Party Data 
• Tag AND + Exclude Resonate Element 
• Tag AND + Exclude Spark Model
• Tag AND + Exclude Geography Data  
• Standard Engaged Audience AND + Exclude Resonate Element 
• Standard Engaged Audience+ Exclude Spark Model
• Standard Engaged Audience AND + Exclude Geography Data  
• Custom Engaged Audience AND + Exclude Resonate Element 
• Custom Engaged Audience + Exclude Spark Model
• Custom Engaged Audience AND + Exclude Geography Data  
• Flash Model AND + Exclude Resonate Element 
• Flash Model + Exclude Spark Model
• Flash Model AND + Exclude Geography Data  
• First-Party Data AND + Exclude Resonate Element 
• First-Party Data + Exclude Spark Model
• First-Party Data AND + Exclude Geography Data  
• Resonate Element AND + Exclude Resonate Element 
• Resonate Element AND + Exclude Spark Model
• Resonate Element AND + Exclude Geography Data 
• Spark Model AND + Exclude Resonate Element 
• Spark Model AND + Exclude Spark Model
• Spark Model AND + Exclude Geography Data 
• Geography Data AND + Exclude Resonate Element 
• Geography Data AND + Exclude Spark Model
• Geography Data AND + Exclude Geography Data  

OR + Exclude Combinations Allowed  

• Resonate Element OR + Exclude Resonate Element 
• Resonate Element OR + Exclude Spark Model
• Spark Model OR + Exclude Resonate Element 
• Spark Model OR + Exclude Spark Model
• Geography Data OR + Exclude Geography Data