Combining Different Data Types

The Resonate Platform allows you to combine several different data types into an audience for analysis and activation. However, there are a few different data types that cannot be combined. Review our matrices below to understand current limitations as well as your options for combining attribute types. 

Which attributes can I combine in an Audience in Segmentation Center?

This table shows you which attribute types can be combined. Limited Attributes are attributes that can only be combined in an audience with other Resonate Element attributes. Limited attributes cannot be combined with the following data types in an audience for analysis or activation: Tag, Behavioral, Geography, 1st Party, or 3rd party segments. Limited attributes will not show as insights against audiences that contain the following data types: Tag, Behavioral, Geography, 1st Party, or 3rd party segments. 

Which attribute types can be used in each of these scenarios in Intelligence Center?

You can refer to this matrix to understand which attributes types you can use together to measure against in the Audience Crosstab or to trend against a Tag.

Please note: The reason some data types cannot appear as the insight or row of the crosstab report is related to how our platform calculates index. For some data types, like a tag or CRM file, we do not have the ability to calculate the total population to create a baseline and calculate index.

To learn more about our data types, we recommend you read our other Knowledge Base articles:

• Why are some attribute values limited?
• Appended 3rd Party Data
• Are there attribute values that cannot be activated?