Discover Resonate Curated Segments

Smarter Segments. Instant Insights. No Assembly Required.

Tired of building the same audiences over and over? Resonate Curated Segments are your shortcut to speed, simplicity, and strategic firepower.

These pre-built, high-impact segments are crafted from our most popular audience combinations—fully modeled, ready to activate, and built to deliver insight at a glance.

Use them to:
•    Jumpstart your analysis with a complete audience out of the box
•    Mix and match with custom attributes to dig deeper
•    Instantly compare against your own audiences and digital footprint

No more slicing and dicing insights one attribute at a time. With Curated Segments, you get the whole story in one view—so you can spend less time wrangling data and more time making moves.

You can find the Curated Segments in Segmentation Center - Resonate Elements - Curated Segments

A Quick Note on How Curated Segments Work

Because Curated Segments are packaged as single attributes, you won’t see the underlying logic or individual attributes in the Boolean view. For example, a segment like Millennial Moms with Children Under 18 will appear as one unified attribute—not as separate filters for age, parental status, and age of children.

That’s exactly what makes them such powerful time savers. You don’t have to hunt through the taxonomy or manually piece together multiple traits—the segment is ready to drop into your audience with one click.

We’ve listed the full segment descriptions below for easy reference.

Curated Segment Descriptions:

Lifestages- Kids in HH
1.    Elementary Aged Kids
2.    Have a Kid in College
3.    High School Aged Kids
4.    Middle School Aged Kids

Lifestages- Parenting
1.    Expectant Parents
2.    Expecting Again
3.    Millennial Moms With Children Under 18
4.    Moms With Children Under 18
5.    New Moms to Be
6.    New Parents to Be

Hispanics
1.    Affluent With Family Hispanics - Hispanics belonging to a family with household income above $150,000
2.    Hispanic Business Owners - Hispanics that own a business
3.    Spanish Spoken at Home Hispanics - Hispanics that speak Spanish at home

Holidays
1.    Likely to Travel in the Holiday Months - Plan to travel domestically or internationally in the next 3 months

Shoppers
1.    Affluent Luxury Shoppers - Affluent shoppers (HH Income $150K+) who shop for luxury/ high-quality items
2.    Auto Intenders - People in the market for a vehicle- purchase/ lease in the next 6 months
3.    Brand Conscious Impulse Purchasers - Shoppers that are brand-conscious but also make impulse buys when making purchases
4.    Brand Conscious Online Shoppers - Shoppers that are brand-conscious and shop online
5.    Brand Conscious Shoppers - Shoppers that are brand-conscious when making purchases
6.    Convenience- Valuing Shoppers - Shoppers who value convenience when making purchases
7.    Price Sensitive Couponers - Shoppers who are price-sensitive and prefer using a coupon when making purchases
8.    Price Sensitive Shoppers - Shoppers who are price-sensitive when making purchases

Sports Fan
1.    Diehard MLB Fan
2.    Diehard NBA Fan
3.    Diehard NFL Fan
4.    Diehard NHL Fan
5.    Diehard Soccer Fan
6.    Diehard Sports Fan
7.    Watched Live Sports

Travel
1.    Economic Travelers - Travelers that look for discounts/ sales when booking vacation packages
2.    Entertainment-seeking Travelers - Consider self an entertainment-seeking traveler
3.    Family-centric Travelers - Consider self a family-centric traveler
4.    Frequent Domestic Travelers - Flew more than 7 times in the past 1 year domestically
5.    Frequent Fliers - Flew more than 7 times either internationally or domestically in the past 1 year
6.    Frequent Fliers who flew last month - Frequent fliers who flew last month
7.    Frequent International Travelers - Flew more than 7 times in the past 1 year internationally
8.    Luxury-seeking Travelers - Travelers that enjoy (and spend more on) luxury