Resonate's Generation attributes are based on the Pew Research Center's definitions. The five generations are defined as follows:
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Generation Z: born 1997-2012*
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Millennials: born 1981-1996
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Generation X: born 1965-1980
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Boomers: born 1946-1964
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Silent: born 1928-1945
Use the Generation attribute values to create your audiences more quickly and to ensure that your definitions of generations are aligned with the industry standard.
*While Generation Z’s definition includes individuals born between 1997-2012, for Resonate’s purposes Generation Z attribute values reflect only those who are at least 18 years old.
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