Please see below for definitions on Media Engagement:
TV Engagement is defined as follows:
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Light - spends 1-20 hours per week consuming media via TV
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Medium - spends 21-30 hours per week consuming media via TV
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Heavy - spends 31+ hours per week consuming media via TV
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Unengaged - does not watch TV
Radio Engagement is defined as follows:
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Light - spends 1-10 hours per week consuming media via Radio
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Medium - spends 11-20 hours per week consuming media via Radio
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Heavy - spends 21+ hours per week consuming media via Radio
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Unengaged - does not listen to the Radio
Internet is defined as follows:
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Light - spends 1-10 hours per week consuming media via the Internet
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Medium - spends 10-20 hours per week consuming media via the Internet
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Heavy - spends 20+ hours per week consuming media via the Internet
Internet Videos
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Light - spends 1-10 hours per week consuming media via Internet Videos
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Medium - spends 11-20 hours per week consuming media via Internet Videos
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Heavy - spends 21+ hours per week consuming media via Internet Videos.
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Unengaged - does not watch Internet Videos
For each of the following channels, Engaged is defined as spending 1 or more hours per week consuming media, and Unengaged is defined as spending no time per week consuming media via the channel.
Podcasts, Blog Engagement, Reading Magazines Online, Reading Magazines via Mobile App, Reading Physical Magazines, Reading Newspapers Online, Reading Newspapers via Mobile App, Reading Physical Newspapers
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