When you are analyzing an audience you may run into this message: "This audience does not have statistically significant data for these insights" or you may see a message like "There are only # of significant values for this metric."
This means that our sample size is too low to show you those insights for your audience. This often occurs when you're analyzing a very small audience and you're searching for a very niche insight. The statistics we are getting back on the insight are either 0 or too low sample for us to show you that insight, making it statistically insignificant.
Please sign in to leave a comment.