Geography Data Overview

New, more granular Geography data will provide you with DMA®* data as both attributes and insights. We even have Congressional District data for our Politics & Advocacy clients!  Geography data of this scale has never been available before, giving you the unique ability to dissect your audiences and constituents with incredible precision. 

Updated nightly based on location data, this new data helps you better understand where your audiences are geographically.  

Geography data, based on location data that is updated nightly, enables you to:

• Geo fence your digital footprint and learn insights by specific DMA 
• Understand where your audiences are at the DMA level
• Build or segment audiences by DMA
• Reveal which insights over-index (hobbies, household income, personal values, purchase drivers, etc) for a certain DMA
• Tailor your messaging, creative, and more by specific geographies

Benefits:

• More Granular Geography Data
  • The Geography data from our anonymous behavioral data stream is more granular, a more recent observed location and more useful for marketers than our modeled survey data
  • Updated nightly based on the most recent observed location
• Build Better Audiences
  • Build audiences at the DMA level
  • Combine Geography data with Resonate Elements, Tags, and behavioral data.
• See more granular Geography Insights
  • View insights down to the DMA level

*The DMA® information is used pursuant to a license from The Nielsen Company.  Any use and/or reproduction of these materials without the express written consent of The Nielsen Company, is strictly prohibited. The DMA® information is valid for the period 2022 - 2024.