Geography Data Overview

Resonate’s Geography Data gives you a powerful way to understand where your audiences are best represented across the United States. This includes DMA®* data for all clients and Congressional District data for Politics & Advocacy clients. Geography data of this scale and precision has never been available before, giving you the ability to analyze and segment audiences with exceptional geographic accuracy. 

Where Geography Data Comes From 

• Resonate’s Geography attributes and insights are built using a combination of IP and address-based geographic modeling and Resonate’s proprietary behavioral data. This process leverages verified geographic information to accurately associate each anonymous Resonate ID with the most precise possible location. Our data is refreshed weekly to maintain accuracy and consistency with political and media boundaries. 
• This deterministic approach delivers more reliable and actionable geography insights — helping you understand not just where your audiences engage, but where they are best represented for targeting and analysis. 

What You Can Do with Geography Data 

Resonate’s Geography Data enables you to: 

• Understand where your audiences are represented at the DMA® and Congressional District levels 
• Build or segment audiences by geography 
• Identify which insights over-index by area (e.g., hobbies, household income, values, purchase drivers) 
• Tailor your messaging, creative, and outreach by region or district 
• Combine Geography Data with Resonate Elements, Tags, and behavioral data for a complete view of your audience 

Benefits 

More Granular and Accurate Data 
Our modeling provides finer geographic resolution and greater accuracy than survey-based data sources, giving you a trusted view of audience distribution and reach. 

Refreshed Daily 
Geography Data is refreshed weekly to ensure alignment with the latest available geographic and behavioral information. 

Better Audience Insights and Activation 
Build, analyze, and activate audiences at the DMA® or district level with confidence, combining geographic, demographic, and behavioral data for smarter targeting and campaign planning. 

*The DMA® information is used pursuant to a license from The Nielsen Company.  Any use and/or reproduction of these materials without the express written consent of The Nielsen Company, is strictly prohibited. The DMA® information is valid for the period 2022 - 2026.