Introduction to rAI Website Personalization

Accelerate ROI with personalized experiences— before you even know who they are.

Traditional personalization breaks down when visitors don’t log in or can’t be recognized. Resonate redefines personalization with predictive data that adapts to the consumer—not the other way around. By capturing and acting on the most recent shifts in preferences, intent, and psychographics, our data helps deliver dynamic, hyper-relevant website experiences that convert all visitors into high-value customers—making your website your best-performing salesperson.

The Pain Today

Marketers are stuck with personalization that:

• Misses unknown visitors
• Depends on static data or identity resolution alone
• Requires months of dev lift or tagging just to launch
• Fails to deliver impact until late in the customer journey

The result? Lost revenue. Low match rates. Generic site experiences. Visitors bounce before they ever convert.

The Resonate Benefits

• Convert more from the first visit – Personalize content immediately, not after login
  • What powers it: Predictive intent, preference, and psychographic data tied to IP address
• Personalize at scale – Serve every visitor with relevant, recent experiences
  • What powers it: Data that is continuously refreshed
• Double down on ROI -- Drive higher engagement & on-site conversion
  • What powers it: Proven 8–53% lift in first-touch personalization (Customer Case Study, 2024)
• Increase speed to value – Launch in days, not months
  • What powers it: No-code/low-code integration & lightweight deployment

What Use Cases does it work for?

• Unknown, first-time visitors: Personalize landing page, CTAs, and offers before login to increase first-touch conversion
  • How we do it: IP Data Install of Resonate attributes into your existing personalization engine
• Known visitors, not logged in: Tailor content for returning visitors before they login to increase likelihood of purchase
  • How we do it: Append an IP address to your CRM file that feeds into your existing personalization engine
• Known visitors: Deepen personalization using first party data enhanced with predictive intent, preference, and psychographic data
  • How we do it: Append Resonate attributes to your CRM file that feeds into your existing personalization engine