Resonate Data Append - How It Works

The Appending Process

One significant advantage of Data Append is its quick and simple workflow. The end-to-end process involves 5 steps.

1. Resonate helps you with scoping

• Resonate will work with you to scope out your unique needs for the Data Append project. You will need to:
  • Identify the type of ID to match against
    • Direct Data Append: Hashed Emails or MAIDs
    • Indirect Data Append: Name/address, plain text email, telephone number, or IP address
  • Determine the number of records in your file
  • Select from Resonate’s 18 Attribute Clusters
  • Choose a delivery frequency of monthly, quarterly biannually, or annually. We recommend at least quarterly refreshes.

2. Delivery kick-off

• File upload location is provided
  • For Direct Data Append, Resonate will provide you with a secure upload link (Box.com) and instructions as to where and how to upload your data for processing.
  • For Indirect Data Append, Resonate receives your data via our partner, Throtle. Once an agreement has been signed with Throtle, they will provide you with a secure upload link (S3 or SFTP) and instructions as to where and how to upload your data for processing.
• Prepare your file following the Direct Data Append File Formatting or Indirect Data Append File Formatting
• Through a secure connection, you will send your data to our partner or directly to Resonate, depending on the type of data you have in the file.

3. ID matching

• For Direct Data Append, Resonate matches your IDs directly to Resonate IDs.
• For Indirect Data Append, Throtle matches your IDs to their IDs. Throtle IDs are then matched to Resonate IDs.
  • Within 7 business days, Throtle deduplicates, cleans, and processes your data into anonymous Throtle IDs.
  • Throtle sends you a file containing your data and the matching IDs at a row level.
  • Simultaneously, Throtle sends Resonate their IDs matched to Resonate IDs.

4. Resonate appends matched IDs

• Within 10-14 business days, Resonate will provide two file outputs as the deliverables for Data Append: The Append File and Key Definitions File.

5. You merge the files

• Merge the files and load into your desired applications. We recommend using your data science or analytics resources who can help ingest these files into your internal tech stack.
  • For Direct Data Append, you will be merging the two files from Resonate
  • For Indirect Data Append, you will be merging the two files from Resonate + the file you received from Throtle
• You are now ready to slice-and-dice the data to understand your customers better than ever before!