Introduction to Resonate Append

Resonate Append is a DaaS (Data as a Service) product, delivered outside the Resonate platform, where you can append Resonate attributes to your first-party data at a unique ID level, within your CRM system, internal data storage systems, or modeling infrastructure. 

Resonate Append helps you improve precision of predictive models, increase performance with more effective, personalized experiences, and drive acquisition & customer lifetime value.

Types of Data You Can Append

1. Resonate Attributes (Elements): Resonate’s core data attributes across categories & verticals, including demographics, intent, preferences, psychographics, media consumption & behaviors.
2. Resonate Embeddings: A 90-day digital footprint representing US consumer behavior that increases model precision & effectiveness.
3. Custom Attribute Models (Flash & Spark): Dynamically create custom data to fill in blind spots and uncover unknowns about consumers.
4. Custom Predictive Models: A custom modeling solution that scores an individual’s likelihood to churn, become a high-value customer, or the next best action they will take.

How Do I Start?

During the scoping process, Resonate will work with you to identify your unique needs for the Data Append. You will need to: 

• Identify the type of data you want to append (Resonate Elements, Resonate Embeddings, Custom Attribute Models, and Custom Predictive Models)
• Identify the type of ID to match against (Hashed Emails, MAIDs, Postal Address/ZIP11)
• Determine the number of records in your file
• Select from Resonate’s Attribute Clusters if appending Resonate Elements

Resonate's Attribute Clusters 

What do I get? 

At the end of the Data Append process, you will have received two files from Resonate: The Append File and the Key Definitions File. We recommend using your data science or analytics resources who can help ingest these files internally in your environment. Learn more about the output files for Data Append here.