Introduction to Resonate Append

Voter files, first-party and demographic data fall short

High acquisition costs. Flat retention. Poor conversions. These are signs your audience data isn’t enough. First-party data and basic files—while valuable—are often insufficient for marketing growth. And even rich demographic profiles can’t explain why or when people will act. Still, many teams rely on basic partial records—missing the precision needed for profitable targeting and personalization.

When you improve your understanding of consumers beyond the foundational first-party and demographic information with the deeper and more holistic insights that influence decisions, you gain the granularity you need to better isolate your highest-value prospects and reach them with the right message at the right time.

You move from broad targeting and wasted spend to likely buyers.

Instead of outreach that’s mistimed, you’re delivering highly relevant messaging and creative when it most counts – so you’re boosting conversions and accelerating cycles.

And you stop leaving upside hidden. You uncover high-propensity pockets, under-messaged segments, and next-best offers you couldn’t otherwise, driving better retention and expansion.

See the whole picture with Resonate Append

Resonate Append is an enrichment solution that drives deeper audience understanding, smarter targeting, more relevant personalization, and more predictive models. Fill the gaps in your first-party data with 12K+ attributes or custom commissioned attributes, delivering unmatched depth of recent consumer understanding for any industry.

With individual-level accuracy across unique behaviors, motivations, values, and future intent you can’t get elsewhere, Append reveals not just who your targets are, but why they act and what they’ll do next—fueling smarter decisions, stronger performance, and higher ROI.

Types of data you can Append

Sharper targeting, stronger conversions

With Resonate Append you can segment and reach even the most niche audiences with accuracy at scale for improved performance and less wasted spend.

• Target with accuracy at scale: Reach real people based on behavioral similarity.
• Discover best-fit audiences: Layer in unique data to isolate your highest-value audiences.
• Stay in-market, not out-of-date: Always-fresh and forward-looking enrichment ensures your targeting reflects today’s buyers.
• Harness granular insights: Gain true depth and specificity for your exact market or business need.

Need proof? A top local news publisher used Resonate Append to improve segmentation for ad targeting for a 150% increase in ad sales. 

Personalization that performs

With Resonate Append, you can power one-to-one personalization strategies at scale—delivering the right message at the right time for stronger results.

• Fuel rich personalization: Go beyond basic demographics and transactions with deep context that drives true connection.
• Deliver right-now relevance: With recent, future-focused attributes, your strategies adapt to shifting consumer needs

Need proof? A gifting industry innovator used Resonate Append to support a personalized messaging strategy achieving improved campaign performance and $500M in sales.  

From signals to substance

With Resonate Append you can fuel advanced analysis, robust modeling, and predictive accuracy for stronger results.

• Act with predictive precision: Scaled, self-reported motivations and intent—not stitched-together assumptions—boost model performance.
• Match with confidence: Resonate’s achieves competitive match rates with 100% attributes filled on matched IDs—unlike others who claim high match rates but provide incomplete attributes.

Need proof? A direct mail provider incorporated Resonate Append within its advanced workflows to achieve successful market differentiation and a 22% lift in sales.

How does it work?

Resonate Append is useful for audience insights, predictive analytics, targeting and segmentation and personalization.

• Select Your Data: In consultation with Resonate, use our Data Enrichment Guide to select from curated clusters, 12K+ standard attributes, or commission custom attributes to append to your records.
• Send Your File: Send your formatted file via your preferred delivery method—Snowflake, Box, AWS, or SFTP. Need real-time or automated enrichment? Resonate also supports Append via the Enrichment API (Enrichment API) for real-time record-level lookups, and via the Snowflake Clean Room (Snowflake Clean Room) for privacy-safe, Snowflake-native enrichment.
• Match and Deliver: We deliver matched IDs up to monthly with 100% of attributes filled on matched IDs.
• Activate: Ingest the deliverables and activate it across your tech stack.

Learn about the full process in-detail in our Resonate Append Process — How it Works article.

Enrich your data, accelerate your growth

First-party data holds the key—but only if you unlock its full potential. With Resonate Append, you don’t just fill gaps. You gain smarter strategies that drive improved profitability and revenue. 

What can you achieve with the most precise, comprehensive and unique AI-powered consumer understanding? Book a data discovery consultation to learn how you can put Resonate’s data to work.

Schedule your discovery today.