Survey Data "Resonate Standard Attributes":
- Projected Adult Population – The Projected Adult Population represents the number of online adults in the U.S. who have the attribute(s) contained in your audience definition. Our AOP projections are based on a 2 year rolling sample. Read more here.
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Look back window applied to estimated targetable: 90 days
- Refreshed with a new wave data release. Learn more here.
Site and Media Insights:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Total Events – the total number of tags hits seen from the time you placed the tag going forward (up to two years). Read more on tag metrics here.
- Matched IDs – the number of IDs matched to Resonate’s ID graph from your tag hits seen from the time you placed the tag going forward (up to two years).
- Latest – the number of tag hits that were seen as of the Last Seen date.
- Refreshed as new tag data comes into the platform (nightly as long as the tag is firing data daily). Read more here.
- Look back window applied to estimated targetable: 30 days
Direct Onboarding + Indirect Onboarding via LiveRamp:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Refreshed based on file upload frequency. Caveat: when new survey data is released, it is not modeled against previously onboarded data. This is why we recommend refreshing your file at least quarterly.
- Look back window applied to estimated targetable: 2 years
Geography Data:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- When building audiences with our granular our geography data, you'll notice that you will not see a projected adult online population number, but rather a number for Estimated Targetable devices, meaning the number of modeled devices we've observed in that location. Learn more here.
- Refreshed nightly. Our geography data is updated nightly using the most recent observations.
- Look back window applied to estimated targetable: 120 days for all geographic data (State, Congressional, and DMA)
Engaged Audiences:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Matched IDs for Engaged Audiences – the total number of IDs that represent your audience for insights. Lookback window for Matched IDs is 2 years
- Standard Engaged Audiences are refreshed weekly and are based on the most recent 31 days of browsing behavior. Learn more here.
- Custom Engaged Audiences are refreshed nightly. The lookback window can initially span 30 – 90 days of browsing behavior. After 30 days, the lookback window will be the last 30 days of activity. Learn more here.
- Look back window applied to estimated targetable: 30 days
Flash Survey Data:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Matched IDs for Flash Models – the total number of IDs that represent your audience for insights
- Refreshed monthly
- Look back window is 30 days.
Combining Data Types:
When an audience includes more than one data type, the Estimated Targetable number uses the shortest lookback window of the data types in that audience.
| Data Type | Lookback Window (on its own) |
|---|---|
| Tags, Standard and Custom Engaged Audiences, Flash | 30 days |
| Resonate Standard Attributes | 90 days |
| Geography attributes | 120 days |
| Onboarded / CRM (Direct or Indirect) | 2 years |
For example, an audience built solely from your onboarded CRM file uses a 2-year lookback window. If you add a Resonate standard attribute to that audience, the lookback window will adjust to 90 days. If your CRM file was last onboarded more than 90 days ago, the Estimated Targetable for the combined audience will be 0.
Your onboarded file is still active. On its own, it remains available for sizing and activation for up to 2 years, and you can continue to analyze it in Intelligence Center.
To combine your onboarded data with Resonate standard attributes, upload a refreshed file. We recommend refreshing onboarded data at least quarterly to keep your data modeled against the latest wave of Resonate standard attributes and to allow for audiences that combine the two data types.
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