Survey Data "Resonate Elements":
- Projected Adult Population – The Projected Adult Population represents the number of online adults in the U.S. who have the attribute(s) contained in your audience definition. Our AOP projections are based on a 2 year rolling sample. Read more here.
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Look back window applied to estimated targetable: 90 days
- Refreshed with a new wave data release. Learn more here.
Site and Visitor Insights:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Total Events – the total number of tags hits seen from the time you placed the tag going forward (up to two years). Read more on tag metrics here.
- Matched IDs – the number of IDs matched to Resonate’s ID graph from your tag hits seen from the time you placed the tag going forward (up to two years).
- Latest – the number of tag hits that were seen as of the Last Seen date.
- Refreshed as new tag data comes into the platform (nightly as long as the tag is firing data daily). Read more here.
- Look back window applied to estimated targetable: 30 days
Direct Onboarding + Indirect Onboarding via LiveRamp:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Refreshed based on file upload frequency. Caveat: when new survey data is released, it is not modeled against previously onboarded data. This is why we recommend refreshing your file at least quarterly.
- Look back window applied to estimated targetable: 2 years
Geography Data:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- When building audiences with our granular DMA® Geography data, you'll notice that you will not see a projected adult online population number, but rather a number for Estimated Targetable devices, meaning the number of modeled devices we've observed in that location. Learn more here.
- Refreshed nightly. Our geography data is updated nightly using the most recent observations.
- Look back window applied to estimated targetable: 120 days
Engaged Audiences:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Matched IDs for Engaged Audiences – the total number of IDs that represent your audience for insights. Lookback window for Matched IDs is 2 years
- Standard Engaged Audiences are refreshed weekly and are based on the most recent 31 days of browsing behavior. Learn more here.
- Custom Engaged Audiences are refreshed nightly. The lookback window can initially span 30 – 90 days of browsing behavior. After 30 days, the lookback window will be the last 30 days of activity. Learn more here.
- Look back window applied to estimated targetable: 30 days
Flash Survey Data:
- Estimated Targetable – the estimated available number of IDs within Resonate’s ID Graph that can be activated for an audience
- Matched IDs for Flash Models – the total number of IDs that represent your audience for insights
- Refreshed monthly
- Look back window is 30 days.
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