To use the Bar Chart, you'll first need to select the insights you want to see.
The bar chart shows a bar for each insight that you've selected: one for each audience and is great for visually identifying where your audiences differ the most.
The bars are color coded to the corresponding audiences in the left panel. Hovering over the bars in the graph brings up the insight card on the right panel with the Index and Composition.
- The insight card in the right panel shows Index and Composition values for each insight, along with a description of that insight. Click the pin icon on the top right of the insight card to pin the insight.
- The insight card indicates the baseline being used for each audience.
- Sort - The Name and Index Average, and Index Difference links at the top of the chart area are sort options. By default, the chart will sort by Index Average, which means that the insights with the highest index value will appear at the top of the chart. You can click on all 3 of these links to change your sort view.