Overview

With Facebook’s removal of third-party data via Partner Categories, marketers are looking for an efficient and cost-effective way to reach their valuable audiences on Facebook. By using Facebook’s Custom Audiences, Resonate customers can activate audiences directly from our platform and into the Facebook ecosystem keyed on mobile advertiser IDs (MAIDs).

Here are some basic instructions for using Facebook’s Custom Audiences feature. We also recommend reviewing the Facebook’s Best Practices Guide for Customer Lists to become familiar with the capability. 

Customers should expect to see match rates in Facebook that range from 35-50%.

Please note that you may need to adjust the file size to adhere to Facebook's Custom Audience upload specs, which change regularly.

Facebook Ad Manager Steps

1. Log into your Facebook account and navigate to the Audiences page from the Ads Manager.
   
   
2. Click on hamburger Icon the left side and click Audiences.
   
   
   
3. Click “Next” on below screen.
   
   
   
4. Click “No” and then next on below screen.
   
   
5. Click upload to ingest MAID file, Name Audience and then click next on below screen.

6. Click Import & Create below.

7. It will take a bit to upload, but do not close below window while uploading. Wait while the file uploads. Larger audiences can take several minutes to complete.  DO NOT CLOSE the browser window until the upload is complete.

8. You should see a confirmation page and the file will be ready to use in campaigns.

Accept Facebook’s Custom Audiences Terms & Conditions.

Resonate provides our customers with the raw data to target on their Facebook campaigns as they see fit with their campaign KPIs. The advertiser must comply with all of Facebook’s Advertising Policies, including the Non-discrimination Policy.

Note: Resonate has contractual terms in place to ensure proper compliance and representations of the source and acceptable use of this data and its compliance with all applicable laws, regulations, and industry guidelines. Resonate Insights are created and curated in-house through proprietary, anonymous and consumer-friendly methods. Our survey respondents are double opt-in participants and are anonymously processed with data consumer behavioral insights partners that are Network Advertising Initiative (NAI) and/or Digital Advertising Alliance (DAA) participants.