Standard Engaged Audiences - An Overview

What are Standard Engaged Audiences?

Standard Engaged Audiences help you gain a quick, real-time understanding of who is reading and engaging with your business topics and keywords online. You can use this data to understand these consumers with our 15K+ Resonate Elements to develop more relevant content and messaging and activate at scale.

How Does It Work?

Resonate observes 30,000 topics through our behavioral data stream that helps inform our predictive models. We've extracted 1,000+ Standard Engaged Audiences - which are topics that people are consuming online - from this data feed using our Natural Language Processing (NLP) tool. Then, we curate our Standard Engaged Audiences into our taxonomy in the platform.

These Engaged Audiences span various categories, are refreshed weekly, and include the past 31 days of browsing behavior. Resonate offers hundreds of attributes in the taxonomy from Day 1 as an Ignite subscription holder. To build audiences around your own topics, use self-serve Custom Engaged Audiences in Cortex.

How do I recognize Standard Engaged Audiences in the platform?

Standard Engaged Audiences are available as a self-serve feature in the Audience Building taxonomy. You can recognize when an attribute value comes from Engaged Audiences in a variety of different ways:

• Segmentation Center: The breadcrumb below the attribute shows that the attribute is located in the Engaged Audiences taxonomy.
• Audience Definition: You will see a mouse pointer icon, for Engaged Audiences, by the attribute name.

• Search: When searching, if you want to only search for Engaged Audiences, you can use the Search Filter to find Engaged Audiences values faster.

• Reports: Data sources are displayed in our curated reports as well: In the screenshot below, you see the Audience Introduction Report informing you that your audience consists of Engaged Audiences. 

Still need more Engaged Audiences?

If you don't see the topic you need, build it yourself with self-serve Custom Engaged Audiences in Cortex. Describe the audience in plain language, and Cortex finds the people engaging with related topics right now. Custom Engaged Audiences you create in Cortex are also available in Ignite under Custom Data > Custom Engaged Audiences.

Self-serve Custom Engaged Audiences in Cortex is an add-on available for your account. To learn more, reach out to your customer service team. Learn more: What are self-serve Custom Engaged Audiences in Cortex?