Below are definitions for our "Living Style" 3rd-party attributes. We append our primary research survey responses with certain 3rd-party data in order to enrich our attributes.
Broader Living: Three out of a variety of interest elements must be populated for this element to be populated. Elements such as International travel, current affairs, theater, community activities, inspirational activities, science fiction, etc.
Common Living: Three out of traditional interest elements must be populated for this element to be populated. Elements such as coin collecting, inspirational activities, natural foods, enters sweepstakes or contests, etc.
Cultural/Artistic Living: Three out of several cultural and artistic interest elements must be populated for this element to be populated. Elements such as arts, antiques, etc.
DIY Living: These people show a high interest in doing-it-themselves. Rather than hire someone to do the job, they will do it; rather than take their vehicle to be fixed, they will do it; rather than buy a piece of furniture themselves, they will build it. Three out of several DIY interest elements must be populated for this element to be populated. Elements such as auto repair, home improvement, woodworking, etc.
High-Tech Living: Three out of several technology interest elements must be populated for this element to be populated. Elements such as computers, pc games, online user, etc.
Home Living: These people show a high interest in their homes. They like to lounge at home or take care of items around their house. Three out of several 'items that are done at home' interest elements must be populated for this element to be populated. Items like crafts, cooking, gardening, home improvement, etc.
Professional Living: Three out of professional improvement interest elements must be populated for this element to be populated. Elements such as career improvement, self improvement, online education, investing, etc.
Sporty Living: Three out of several participant sports interest elements must be populated for this element to be populated. Elements such as plays tennis, golf, running/jogging, etc.
Upscale Living: Three out of several upscale interest elements must be populated for this element to be populated. Elements such as arts, foreign travel, theater, wine, etc.
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