Please adhere to our file formatting guidelines when sending your data to Resonate to ensure efficient processing and highest possible match rates for your files.

How can you send us data?

Resonate accepts data through multiple secure channels. Choose the method that works best for your organization:

• Box
• AWS
• SFTP
• Snowflake Direct Share

Best practices for optimal match rates

Reference file format example

Please reference this file format example, which lays out the columns and formatting requirements for each column with examples. Adhering to this format ensures your file aligns to Resonate’s ingestion standards and avoids processing delays.

Run the hashing script

Resonate developed a hashing script that standardizes email formatting prior to hashing: 
• Converts all emails to lowercase
• Removes leading and trailing spaces
• Ensures clean, hash-ready input

Review email hashing and data cleanliness

To maximize match after running the hashing script, review your file to verify: 
• All emails are lowercase
• No leading and trailing spaces

After hashing, ensure hashes are valid alphanumeric outputs. You can validate the details using the file format example within the "Details on each column" tab, which describes the information you'll need by ID type. For instance, here are three examples:

It’s also best to review your file for general data cleanliness:

• Remove any duplicate, inactive, or low-quality records
• Suppress any rows missing critical IDs (e.g. customer ID + HEM, HEMType or MAID, or ZIP11/Address)
• Remove any rows containing missing key fields or lacking consent (e.g. improperly hashed emails, incomplete addresses)
• Suppress any international records and business addresses and P.O. boxes

See “Best Practices for Data Preparation” for detailed advice on data cleanliness.

Required Identifiers for Matching

Resonate uses a waterfall matching method, starting with the most precise identifier and cascading to others when necessary. This strategy enables us to deliver the highest match possible, even when some IDs are unavailable.

You must include Customer ID and at least one of the following identifiers:

Please note: For 60-80% match rate targets, a complete postal address is strongly recommended.

Match rate scenarios

Resonate delivers market-competitive match rates, which vary based on the combination and type of identifiers you provide. We have guidance on reaching and optimizing match rates within this article.

Save your file with the correct naming convention

To help us efficiently process your file, please use the following file naming format and file type:

• Files should be in a .csv format
• Files should named with this structure: <Clientname>_<Segment>_<yyyymmdd>
  • Example: Clientname_ResonateAppend_20250201.csv

Need help?

If you’re unsure how to format your file or have any questions, contact your Customer Success Manager or email ResonateSupport@resonate.com for guidance prior to submitting. We’re happy to help ensure your data drives the best possible outcome.