Use Cases for Engaged Audiences

There are several ways to use the data resulting from an Engaged Audience analysis.  We'll show specific examples on learning more about people who are reading about caring for elder/aging parents.  

Use Case 1: Analyze: Do people consuming your topic prefer companies that support the community or listen to the public (for example)?  

Analyze an Engaged Audience of people reading about caring for elder/aging parents.  You'll be able to learn up to 15k+ things through our curated reports and deep analytics. 

Understand what these people look like demographically, what their personal values and media consumption habits are, through our curated reports.  

Learn whether people consuming your topic prefer companies that support the community, provide safe products, listen to the public, or treat employees fairly. 

Use Case 2: Refine & Combine: Add other data types to get a personalized view of your insights.   

Refine your audience of people reading about caring for elder/aging parents by adding other data types to your audience definition.   

1. Resonate Elements - for example, maybe you want to just look at women reading about caring for elder/aging parents.  Or maybe add people who plan to move a family member to a senior community. Now you're able to look at a very specific audience to understand their values and motivations and purchase drivers.

2. Your Tag data - for example, add your home page tag to people reading about caring for elder parents to look specifically at those people who are interacting with your home page and also reading about taking care of elder parents.    

3. Geography Data - add the DMA®s in which you operate (ex NY, San Fran, Chicago, DC) to your audience definition to analyze the people only in those DMAs reading about caring for elder parents. 

Use Case 3: Activate via Retargeting or Look-alike Model 

Activate your Engaged Audiences via retargeting or lookalike modeling. Note that if you are combining different data types, such as Engaged Audiences and Resonate Elements, there may be limitations on the activation method. Learn more about activation methods by data type here. 

Use Case 4: View DMAs as Insights 

View where the people reading about elder/aging parents are located by viewing DMA data as insights against your Engaged Audience. This is helpful to hyperfocus your media and advertising efforts.