How Do We Categorize Topics?

Resonate’s NLP Engine analyzes URLs based on their content and context, categorizing them into specific topics that represent real-time consumer engagement. These classifications serve as the foundation for both Standard and Custom Engaged Audiences, which are meticulously organized into taxonomies—such as Style & Fashion, Travel, and Personal Finance - delivering clear, actionable insights tailored to your business.

Because Engaged Audiences are built from what people are actively reading online, they represent In-Market or Intent data, making them ideal for both insights and activation. Whether you’re targeting consumers ready to purchase or those showing strong interest in your business topics, Engaged Audiences empower you to reach them with precision.

Unlock the power of real-time consumer understanding today and drive smarter, more impactful decisions about how and where to engage your ideal audience.

For access to our full Engaged Audiences data guide - please reach out to your Customer Success Manager!