How Do We Categorize Topics?

Resonate’s NLP Engine analyzes URLs based on their content and context, categorizing them into specific topics that represent real-time consumer engagement. These classifications serve as the foundation for both Standard and Custom Engaged Audiences, which are meticulously organized into taxonomies—such as Style & Fashion, Travel, and Personal Finance - delivering clear, actionable insights tailored to your business.

Because Engaged Audiences are built from what people are actively reading online, they represent In-Market or Intent data, making them ideal for both insights and activation. Whether you’re targeting consumers ready to purchase or those showing strong interest in your business topics, Engaged Audiences empower you to reach them with precision.

Topics in self-serve Custom Engaged Audiences in Cortex

When you build a Custom Engaged Audience in Cortex, you work with topics, not keywords. Describe your audience in plain language, and Cortex suggests the topics that match. Cortex understands the topics and sentiment behind a page, not just its keywords, so your audience includes more of the right people and fewer of the wrong ones.

You don't manage exclusion lists. To keep campaigns away from certain content for brand safety, build that content as its own Custom Engaged Audience and suppress it at activation.

Use these topics to see who is engaging with your business topics now and decide how and where to reach them.

For access to our full Engaged Audiences data guide - please reach out to your Customer Success Manager!