How does the platform notify me that my Estimated Targetable IDs number is low?

To provide you with greater data transparency and empower you to make the best decisions with your data, we improved our data notifications to bolster your understanding of audience metrics as you are building audiences in the platform. Previously we were showing audiences as green, yellow and red, but there was some inconsistency and lack of clarity on what these colors meant and when they changed. Our improved data notifications are meant to streamline your understanding of audience metrics and their implications. 

One of these improved notifications displays when the Estimated Targetable IDs number is low. 

An asterisk will display next to both USCS and Connected Profile audiences when the Estimated Targetable IDs number is at or below 1.5M for USCS Audiences or 500K for Connected Profile audiences.  

Through historical experience, we have found that an Estimated Targetable IDs number at or below 1.5M can affect the reach of your audience when activating with third party vendors.