Direct Data Onboarding FAQ

For complete instructions on file requirements and onboarding your data, please refer to our knowledge base articles below:  

• Direct Data Onboarding File Requirements 
• How to Upload Your Data with Box 

What data can be directly onboarded to Resonate?  

Resonate accepts HEMs, MAIDs, and IP Addresses for Direct Onboarding.  

• HEMs
  • MD5 (preferred) 
  • SHA-128 
  • SHA-256
• IP Addresses
  • IPv4 
• MAIDs

Which ID types are recommended for Direct Onboarding?  

Our preferred priority order of ID types are HEMs, MAIDs, and then IP addresses. 

When sending HEMs, we recommend MD5 due to the persistence of the IDs as the longest and most continuously available ID.  

What are the expected match rates with Direct Onboarding? 

Expected match rates vary depending on the quality of data provided. When onboarding HEMs, IP Addresses, or MAIDs directly with Resonate, estimated match rates range from 40-60%. 

What is the processing time once data has successfully been uploaded? 

When onboarding directly with Resonate, audiences will be available in the Resonate Ignite Platform 4-6 business days after confirmation of successful data upload. 

How do I send my data for Direct Data Onboarding? 

Follow the documentation outlined below to onboard your data. 

Direct Data Onboarding File Requirements 

How to Upload Your Data with Box 

Can I combine more than one ID type into one file? 

No – a file can only contain one ID type. 

How often should I refresh my onboarded data?  

To get the most up to date view of your onboarded audiences, we recommend continuously refreshing your segments. The frequency of recommended refreshes will vary depending on what type of data you’re analyzing, but we can support up to one file per week and recommend a full refresh of an audience at least once a quarter. 

How do I remove or add a record to a segment? 

To remove a record or add a record from your onboarded segments, please follow the instructions outlined in our Direct Data Onboarding File Requirements.  

To add a record, you will include the group and segment name in column 3 for the corresponding ID. To remove a record, you will include the group and segment name in column 4.  

To remove an entire segment, column 4 needs to be completed for each record in that segment. 

Are records to remove counted as a record onboarded for pricing? 

Yes, pricing is based on the number of records in a file – including records to remove and repeat records. Please dedupe your records prior to upload. 

How many records and segments can I send?  

• Min number of records/segment - 20K   
• Max number of records/file - 50M   
• Max number of segments/file - 100   

Why is the minimum number of records per segment 20K for Direct Onboarding and 100K for Indirect Onboarding?

Onboarding via LiveRamp involves a two-step matching process: Matching offline customer records to online LiveRamp IDs and Matching online LiveRamp IDs to online Resonate IDs.

At each step, you should expect some scale loss. To ensure that your onboarding project is successful and worth the investment, we require that you onboard at least 100,000 records. Smaller files will not generate insights and your match rate will suffer.

Onboarding directly to Resonate is a one-step matching process, matching your IDs (HEMs, MAIDs, and IPs) directly to Resonate IDs.  This means you can expect more matches and therefore we require less records per segment (20K).

What are Groups and Segments? 

When you send us your data, you will specify the Group and Segment value for each ID. To determine your Groups and Segments, think about what data you want to analyze and how you’d like it to be organized.   

• Groups are a way to categorize and organize your segments. 
• Segments represent a cut of your audience that you would like to gain insights on. Segments can be combined using logic statements to create audiences for analysis and activation. 

What is the addressable number for onboarded IDs? 

For Imported Data, the addressable number reflects the number of onboarded records that match Resonate profiles.  

What is the reach number for onboarded IDs? 

Reach is calculated as the number of IDs for the attribute value(s) in your audience definition over the total number of IDs matched in that first- or third-party data feed.  It is not calculated against all data feeds coming into your Resonate account or against the online adult population.  Reach is not reflective of market reach or market penetration.  

What is a feed? 

For Direct Data Onboarding, you will have 1 feed key. If you are a longer-term client and have been using DMP integrations, you may have multiple feed keys.  

A feed represents the universe of your onboarded data, and therefore impacts the reach metric. Reach is calculated as the number of IDs for the attribute value(s) in your audience definition over the total number of IDs matched in that first- or third-party data feed. This means Reach for an audience with imported data should be interpreted as a percentage of your onboarded audiences (not of the online adult population). 

This means that as you continuously add or remove IDs to the same feed, you should expect the reach metric for your onboarded segments to fluctuate. As explained above, this is because as the “universe” changes, you are changing the total number of IDs the reach metric calculates against.  

How long is onboarded data activatable?  

Anything that appears in Imported Data in the platform will be activatable for up to 2 years.  At time of activation, any valid available IDs will be sent to your Activation destination.