Introduction to CTV Insights

Background 

Do you have a list of IP addresses that you’d like to learn more about?  

Resonate’s new CTV Insights solution allows you to onboard your CTV and other device audiences (through IP addresses) into our Ignite Platform for analysis and insights. Segment, then onboard your viewers by device, TV show, or however is meaningful to you and gain insights on your audience segments using Resonate’s 14,000+ dynamic insights. 

 Benefits of CTV Insights:

• Gain a deep understanding of your streaming viewers 
  • Gain insights on viewers who watch a specific TV show or use a specific device  
• Analyze your audiences with 14K insights & 230M Connected Profiles 
  • Uncover the who, what, when, where and why   
• Increase ad revenue by showcasing the value of your audience based on your new insights 
  • Sell your audience by proving their unique value to your advertising partners 

CTV Insights Process 

The CTV Insights process consists of three easy steps: 

1. You upload your pre-segmented IP address file(s) into a secure location – either your own link or Resonate can provide a location
2. Resonate matches your IPs to Resonate IDs  
3. Your segments appear under the "Imported Data" in your Resonate account, ready for analysis 

Processing Times 

Processing times can vary, but are estimated to be 10-20 business days after successful file upload. Once you have uploaded your file successfully, we will be in touch within 1-3 business days with a date for when you can expect your new segments to appear in your account.  

To help us make this process as quick and smooth as possible, please reference the file formatting guidelines here.