Activating Your Signature Segmentation

This article covers the activation paths available for your segmented file and persona deck.

The labeled file is portable to any system that reads a CSV or Parquet input.

Common destinations:

• CRM and CDP (Salesforce, HubSpot, Adobe Experience Platform, Braze, Segment)

• Email platforms

• SMS platforms

• Direct mail workflows

• On-site personalization (via your CMS or personalization platform, matched on hashed email for known visitors)

Segment labels function as a field or targeting criterion in each of these systems.

Ignite onboarding brings your segmented records into cookie space for digital activation.

Channels supported through Ignite activation:

• Programmatic across DSPs

• Paid social

• Connected TV

• Retargeting across the open web

Population scaling extends your segment definitions onto Resonate's full US consumer universe (~250M adults). Two paths:

• File delivery — a segment-labeled population file is delivered to your systems in the same ID space as your original engagement. You activate it in your own infrastructure.

• Activate through Resonate — the same extension, but activated through Ignite or Cortex Look-alike Modeling rather than delivered as a file.

The named segment report is delivered as a PowerPoint document. It's designed to be presentation-ready without modification and can be used directly, extracted into your own templates, or referenced as-is by teams working from the archetype framework.

Questions? Contact your Customer Success Manager or resonatesupport@resonate.com.