Introduction to Resonate Signature Segmentation

Stronger acquisition and higher retention start with understanding what separates each group in your audience from the next and what drives them to act. Resonate's Signature Segmentation identifies 4 to 8 distinct groups based on the most recent understanding of what your audience has in common — the values, motivations, and behaviors that define why they buy — so every segment is defined by what drives decisions, not just demographics or transactions. Every segment is built from your data, not a prefabricated framework, and delivered finished and activation-ready.

The segmentation draws on attributes from Resonate's 12K+ consumer intelligence catalog. Segments are distinct and mutually exclusive, and the count is set by the data. Standard delivery is within two weeks of receipt and validation of your file.

Signature Segmentation is delivered by Resonate's Data Integrations team as a managed engagement. You submit a file, Resonate runs the analysis, and you receive a structured deliverable.

• Segmented customer file — your matched input file with a segment label appended to each matched record, formatted for the delivery destination you selected.

• Named segment report — a PowerPoint deck with named archetypes, descriptions of the segment profiles, differentiating attribute detail, size and proportion, and comparative summaries across all segments.

Signature Segmentation can be run on a Predictive Modeling output — for example, a specific decile band — to reveal the distinct motivational groups within that scored population.

Questions? Contact your Customer Success Manager or resonatesupport@resonate.com.