How to Activate Resonate Syndicated Segments Across Platforms

Overview

Resonate’s syndicated segments are pre-built audience segment profiles available across leading media activation, data platforms, and identity platforms. These audience segments are continuously refreshed for accuracy and designed to drive optimized performance, deeper personalization, and precision targeting driving outcomes across all stages of the customer journey.

This article walks through how to locate and activate Resonate segments directly in platforms like The Trade Desk, OpenX, LiveRamp, and as well as their downstream partners connections. (e.g Meta, Adobe, Amazon DSP, etc.)

What Are Syndicated Segments?

• Curated pre-packaged audience profile segments available for media activation
• Proprietarily built using Resonate’s dynamic consumer attributes
• Updated nightly with 30B+ observed behaviors for accuracy and precision
• Available across a multitude of advertiser category verticals, including:
  • In-market behaviors (Auto, Retail, CPG, Travel)
  • Psychographics & personal values
  • Health and wellness
  • ESG, political beliefs

How to Locate Resonate Segments for Activation

The Trade Desk (TTD)

1. Find your Ad Group
2. Go to Data Marketplace
3. Search for “Resonate”
4. Browse by vertical, intent, or lifestyle category
5. Add segments directly to your ad groups

LiveRamp Data Marketplace

1. Open LiveRamp Marketplace
2. Filter to just “Resonate” segments in the Data Marketplace
3. Search the topics you want to target
4. Request the segment and activate to downstream platforms

OpenX

1. Navigate to the Audience Manager 
2. Select Resonate as the data provider
3. Choose available segments by category
4. Attach to campaigns or ad groups

Additional Platforms

You can also find our syndicated audiences on Google DV360, Yahoo DSP, Adobe Ad Cloud, Basis, Dstillery, and more.

Sample Segment Categories

Pricing

Resonate syndicated segments are priced based on actual data usage against media activations within the respective activation platforms.  (e.g. DSP, SSP, Data Marketplace).