Resonate Segments and Custom Audiences

Activate high performing audiences, anywhere.

Create and access off-the-shelf and custom segments built with nuanced parameters that launch in any platform to boost ROI and reduce wasted spend.

What Are Resonate Segments?

Resonate Segments are expertly curated, off-the-shelf audiences spanning 25 verticals and over 100 categories—ready for immediate activation in data marketplaces of your choice. Built from Resonate’s proprietary AI data set and grounded in real-world consumer signals, these segments consistently outperform generic data sources. Audiences are crafted using a powerful blend of intent signals, behavioral data, psychographics, and values-based data, resulting in high-value segments ensuring you connect with ready-to-engage consumers such as:

• Life Events: New Parents, Recent Movers, Job Seekers
• Intent-Based: SUV Intenders, Grocery Deal Seekers, Travel Enthusiasts
• Demographic & Psychographic Mixes: Gen Z Activists, Millennial Tech Adopters, Affluent Suburban Parents
• Behavior-Based: Bodybuilding Enthusiasts, Audiobook Listeners, Biography Readers, Individuals researching Eczema

Take a deeper look at available audiences here.

Why Use Resonate Segments?

• Speed to Launch: instantly target 1K+ off-the-shelf audiences built from rich signals in any DSP or SSP.
• Depth of data: Built from 15K+—including psychographics, intent, and preferences others providers miss—giving you a deeper understanding of consumers to activate more relevant, personalized campaigns that are built to perform.
• Expert-crafted audiences: Audiences use dynamic intent signals to reflect what's changing now—not last quarter—delivering stronger performance than auto-generated alternatives.

Custom Audiences: Built for Your Unique Needs

 What Are Custom Audiences?

Don’t see your ideal audience available as a Resonate Segment? Custom Audiences are built to your business needs and specifications from 15K+ attributes including demographics, psychographics, behavior, preferences, media consumption habits, and intent and delivered to any DSP/SSP or social platform—so you can activate quickly and scale tailored campaigns.

These are ideal when your targeting requires nuance, innovation, or differentiation that go beyond off-the-shelf segments.

Benefits of Custom Audiences

• Fully customizable: Built around your campaign brief, business goals, or personas.
• White-glove service: Resonate experts’ partner with you to build and deliver your audiences wherever you need them.
• Align every touchpoint: Activate audiences across every digital channel—display, video, CTV, social and more—so your audience, message, and channel are fully aligned, delivering consistent, conversion-ready experiences wherever people engage.
• Continuous refresh: AI-powered data anticipates future behavior—not just past clicks—so you can target people based on what they’re likely to do next and boost campaign performance with sharper precision.

Which Should You Choose?

Choose your preferred activation path:

Whether you're leveraging our curated off-the-shelf segments or requesting a custom audience, activation is fast and flexible.

Don’t let your media dollars go to waste.

Resonate audiences are designed to perform—delivering up to a 23% drop in cost per conversion and a 50% lift in ROAS with precision targeting. But performance like that doesn’t happen by chance—it starts with better data, smarter segmentation, and flexible activation. Stop guessing, start converting—build your next high-performing audience with Resonate. Talk with a data expert today.