Introduction to Resonate Data Append

Data Append is a DaaS (Data as a Service) product, delivered outside the Resonate platform, where you can append Resonate attributes to your first-party data at a unique ID level, within your CRM system, internal data storage systems, or modeling infrastructure. 

Data Append allows you to learn the who, what, when, where and why behind your first-party data by enriching it with Resonate attributes. Use your enriched data for more granular insights, modeling, and forecasting. 

We partner with a leading safe-harbor provider to bring you this powerful solution. Resonate never sees or handles your first-party Personally Identifiable Information (PII).

How Do I Start?

Resonate Data Append is an add-on product to the Resonate Platform. To get started with the scoping process, contact your Customer Success Manager.

During the scoping process, Resonate will work with you to identify your unique needs for the Data Append. You will:

1. Identify the first-party data file to which you wish to append Resonate attributes, the number of records in it, and the type of ID to match against
2. Select from Resonate’s 17 Attribute Clusters and/or attributes from your Spark Study (fka Custom Questions). See chart below
3. Choose a delivery frequency of one time, two times, or four times per year

Resonate's 17 Attribute Clusters 

What do I get? 

At the end of the Data Append process, you will have received two files. One from our partner, containing your data and the matching Partner IDs at a row-level, and another from Resonate, containing the Partner IDs matched to Resonate IDs. You simply need to merge these two Excel sheets into one and upload it to your CRM or onboard it to your modeling infrastructures. 

Benefits of Resonate Data Append

• Gain an understanding of your known customers/users through Resonate’s proprietary attributes, including attributes from your Spark Study(fka Custom Questions​ - additional costs apply)
• Reach prospects & customers more efficiently with relevant content and personalized messaging
• Personalize marketing campaigns and customer outreach efforts​
• Optimize targeting, increase engagement, lift performance​