Introduction to rAI-powered Predictive Modeling

Your predictive modeling solution matters more than you think

Ninety-five percent of marketers are using predictive modeling to improve acquisition, retention, or campaign performance (PecanAI). Yet despite their prominence, marketing campaigns underperform, forecasts fall short, and outcomes fail to deliver. Why? Even the most sophisticated models are only as good as the data they’re built on. And most models are built on incomplete inputs and outdated assumptions.

If your model is powered only by first-party data—cookies, logins, and CRM records—you’re only seeing part of the picture. This type of data reflects what customers have done with you, but not who they are beyond your owned channels and properties, what they’re doing today, or how their intent and preferences are changing.

Using only first-party data or stagnant models can create dangerous blind spots. It means your predictions are based on stale, partial inputs—and the results show it: wasted spend, missed timing, stagnant retention, and unclear ROI. If your predictive model isn’t precise, fresh, and forward-looking, it’s not helping you win—it’s holding you back.

To make confident, high-impact marketing decisions, you need a model built on deeper signals—one that moves with your customer, not behind them.

That’s where rAI-powered Predictive Modeling comes in.

Introducing rAI-powered Predictive Modeling

rAI-powered Predictive Modeling tells you who your next-best customers are and who will churn—so you can act on who matters most and improve LTV more effectively than ever.

Unlike traditional models that rely solely on your first-party data, Resonate fuses your data with signals you can’t get elsewhere—30B+ daily deterministic actions—so models can “see” all the behavior that happens inside and beyond your four walls. This gives you a predictive edge by tapping into the earliest consumer intent, psychographic cues, and fast-changing behaviors most models miss.

Each model is rigorously tuned and validated for accuracy and ROI and regularly refreshed to reflect fast-changing consumer behavior and market dynamics. That means your predictions stay relevant—not just at launch, but every step of the way—ensuring you’re always acting on the most up-to-date, high-confidence signals.

Instead of an uncertain likelihood—now you can pinpoint exactly who’s ready to convert and who’s at risk.  

Resonate’s predictive customer modeling solution supports the following use cases:

Resonate's approach is different

Though most custom models take months to build and rely on static outdated data, Resonate’s solution is built in days fusing your 1P data with regularly refreshed, dynamic real-world signals to identify the high-value customers and prospects to engage with today. Now, your strategies are always relevant and always up to date with changing consumer and market dynamics. And, we deliver the targets directly to your campaign platforms.

How it works

Here’s how rAI-powered Predictive Modeling delivers results quickly:

1. Upload Your Data: Securely transfer your customer or donor file via S3, Box, Snowflake, etc.
2. Match to Resonate IDs: Your records are linked to Resonate’s identity graph (40–60% match rate).
3. Enrich with Behavioral Signals: Add recent, dynamic data to boost model performance.
4. Model and Score: Predictive AI assigns scores (0–1) and deciles to help you prioritize.
5. Deliver and Activate: Push predictions directly to ad platforms, CRM tools, or the Resonate Ignite Platform.
6. Refresh Monthly: Maintain precision with ongoing model tuning and signal updates.

No handoffs. No lag. Just smarter, faster action.

Deliver predictions where you need them

rAI-powered Predictive Modeling is designed not only to deliver precision—but to meet your team where they work. You can deploy predictions in the way that best fits your activation, analysis, or execution needs.

Flexible delivery options include:

• Append to records: Model scores are appended back to individual customer records
• Deliver to ad platforms: Deliver customer records that meet model criteria directly to activation platform. For next-best applications, we can score our universe and provide IDs to your activation platform—extending your reach with net new high-value targets.
• Deploy in Resonate Ignite Platform: Gain additional insights and activate in email, programmatic advertising, social media and other campaign platforms.

What’s included?

• The initial model, data match report, and modeling documentation—within five days from receipt of confirmed usable data
• Model review session and two rounds of revisions based on your input
• Net new records modeled monthly or quarterly and re-delivered to desired endpoint(s)

No matter your workflow or tech stack, rAI-powered Predictive Modeling gives you the flexibility to move from prediction to action—faster.

The Resonate advantage: From insight to impact

rAI-powered Predictive Modeling helps you cut waste, move faster, and drive better outcomes across your marketing funnel:

• Precision at scale: Focus your spend on the highest-value prospects and prevent churn before it happens.
• Speed to value: Move from data upload to model activation in just days.
• Always current: Monthly refreshes ensure your decisions are grounded in the now.

A leading beverage brand achieved an 82% campaign lift by using Resonate to identify and reach high-value, ready-to-buy customers at scale.

Whether you’re looking to acquire new customers, retain your best ones, or improve how you allocate spend—rAI-powered Predictive Modeling gives you a smarter, faster path forward.

Want to learn how it can work for your business? Schedule a consultation today.