rAI-powered Predictive Modeling - Process Overview

Resonate enables clients unmatched speed from data ingestion to activation in just five days with our simple 7-step process. 

1. Collect your first-party data

Resonate will work with clients to scope Predictive Modeling projects. Clients should be prepared with:

• Sourcing and preparing a HEM (Hashed Emails) file that contains multiple CRM attributes
• Determine the number of records in your file. Clients must provide at least 6,400 records.
• Select either Churn or Next Best Customer depending on the specific use case.
• Choose a file refresh or update cadence for the subscription term.  We recommend at least monthly refreshes.

Inform Resonate about your preferred AWS S3 bucket type from the following options:

• Direct Bucket
  • IAM role/user ARN
• IAM key (Resonate issues credentials)
• IAM Role Assumption
• IAM role/user ARN
  • Optional external ID

From here you'll deliver your file:

• Establish the S3 location with Resonate
• Format the file and perform any requisite data quality checks
• Upload file at the agreed location
• Resonate will provide you with options available for you to send us your input data. Our preferred method is accepting your data via AWS S3.
  • For AWS use File Formatting instructions to prepare your file and send it to us.

2. Match IDs

• Resonate matches your IDs directly to Resonate IDs.
• The match rate is generally between 40%-60%. Matching depends on the quality and recency of the IDs provided.

3. Enrich

Your data tells only part of the story. To build effective predictive models—you need both volume and variety of quality data.

That’s where Resonate comes in. We supercharge your data by fusing it with 30B+ daily dynamic behaviors to help boost the predictive power of the model and give it an edge by tapping into the earliest intent, lifestyle shifts, and psychographic cues that most other models miss.

4. Validate and Tune Model

Getting predictive marketing right isn’t just about the data you feed the model—it’s about how the model is built, tuned and maintained. To prevent overfitting and underfitting, and ensure accuracy and precision we do a few things.

We use advanced modeling—gradient boosting and Bayesian hyperparameter tuning— to ensure the models aren’t too generic to detect meaningful patterns and can distinguish casual interest from true intent. And we train the model on 80% of your data, and validate on the remaining 20% to maximize accuracy and deliver higher-ROI predictions you can trust.

Most importantly, while other models might take months to build—ours is delivered in just five days.

• Within 5 days of receipt of a clean file, Resonate will provide:
  • Match and Composition reports.
    • Report on the number of IDs matched
    • How many IDs are contained in each decile
      • For Next Best Customer clients, the composition report will also provide the number of IDs that are like the matched 1st party data. This look-alike step enables clients to target consumers that look like their best customers at scale using the Resonate Ignite platform or direct to your DSPs for activation.
  • Scored Prediction report.
    • For every matched ID a probability score will be appended to the file. The report will also indicate which decile the specific ID is attributed.
  • A document detailing the model results and feature importance scores.
    • Provides details on the model metrics, CRM attributes that contributed to the predictions.
    • Review this document with Resonate to create an Activation strategy.

5. Score

We score your audience on a 0-1 scale and segment them into deciles, so you can prioritize who matters most.

6. Deliver and Activate

Resonate turns predictive intelligence into immediate impact. Once we’ve scored your audiences, there are three flexible ways to activate based on your internal workflow and goals:

• Append to records: Model scores are appended back to individual customer records.
• Deliver to ad platforms: We deliver customer records that meet the model criteria directly to activation platform.
  • For next-best applications, we can score our universe and provide IDs to your activation platform—extending your reach with net new high-value targets.
• Deploy in Resonate Ignite Platform: Gain additional insights and activate in email, programmatic advertising, social media, and other campaign platforms.

Audience deciles can be selected for Activation:

• Select which deciles or combination of deciles are needed
• Ignite users will find the audiences in their account under Custom Data
• Non-Ignite subscribers can request the audiences to be pushed to the activation endpoint of their choosing. An internal Resonate team will create an Ignite account and push the Audience IDs to your activation seat.

What’s included in delivery?

• Initial model, data match report and modeling documentation within five days from receipt of confirmed usable data
• Model review session and two rounds of revisions based on your input
• Net new records modeled monthly or quarterly and re-delivered to desired endpoint(s)

7. Regularly refresh

We refresh your scores according to the refresh cadence we established at the onset of our engagement, typically monthly. This keeps you moving at the pace of your customers and always aligned to fast-changing market dynamics.