Story Canvas Use Cases

Now that you've learned how to navigate Story Canvas, let’s walk through a few examples of how you can jump start your workflow and save time creating deliverables.

With prebuilt templates tailored to various use cases—such as Audience Insights & Strategy, vertical-specific Creative & Messaging Strategy to build a Creative Brief, Media Planning Strategy, or industry-specific Competitive Analysis—you can customize your Canvas to focus on the data that meets your specific objectives. Keep in mind that these templates are designed as guides. You have the freedom and flexibility to tailor your Canvas to align with your specific goals.

Watch this video for an overview of our Use Case Templates:

HOW IT WORKS

Choose a use case template either from the dashboard or from the Story Canvas tab after creating an audience in the segmentation center

- Choose a use case template depending on your desired goal

- Choose up to five audiences to add to your template

- If you use audience is not saved, the self guided wizard will ask you to save your analysis so you can go back later to see your saved canvas

- Once you add your audience(s), your Story Canvas will generate based on the use case template you selected

Use Case Canvas Templates

Audience Development & Strategy

Uncover insights about new, unknown audiences – such as site visitors who aren’t your customers or a persona for a new business pitch. Begin to build out your persona by clipping general marketing insights such as demographics, lifestyles, values, and motivations.

Included Insights:

AI Insights Report
Age Group
Gender
Household Income
Race/Ethnicity
Age Of Children
Personal Values
Top Psychological Drivers
Life Stages
Top Social Media Networks
Top Paid Streaming Subscriptions
Daily Routine
Top Hobbies
Concerns For The Next 6 Months

Creative and Messaging Strategy

Personalize messaging & creative by selecting industry specific purchase drivers, psychographics & preferences to learn more about why they buy. Insights will vary by vertical, the example below is focused on the travel vertical.

Included Insights:

AI Insights Report
Demographic Highlights
Top Personal Values
Top Psychological Drivers
Top Hobbies
Life Stages
Daily Routine
Top Social Media Networks
Consumer Preferences
Purchase Drivers
Purchase Decision Maker

Media Planning Strategy

To understand where to reach consumers, clip insights from the Media Engagement/Media Consumption reports & relevant media insights within the analytics tab. You can refine your analysis by selecting the specific media data you want to action.

*choose from Auto, Alcohol/Tobacco/Marijuana, FinServ/Banking & Insurance, Retail, or Travel verticals to generate your story canvas by vertical

Included Insights:

AI Insights Report
Demographic Highlights
Media Planning
Source Of Information: All Purchases
Over-The-Top Devices
On-Demand Services Regularly Used
Top Paid Streaming Services
Types Of Online Videos
Top TV Networks
TV Genre Watched Regularly
Sports Watched
Top Social Media Networks
Network Membership (Social Media)
Top Apps By Category
Membership & Activity (Social Media)
Social Media Actions Done Weekly
Podcast Genres
Download/Stream Music

Competitive Analysis

To identify your competitor’s customers who are looking to switch and why, so that you can successfully reach and convert new audiences. The curated industry-specific insights on why the customers are looking to switch can be incorporated into your acquisition strategy.

Included Insights:

AI Insights Report
Type Of Institution
Current Primary Bank
Primary Bank Products
Primary Bank Services
When Switch Bank
Selection Considerations
Reasons To Switch Bank
Likely To Switch To
When Opening New Bank Account
New Financial Products In Next 12 Months

*Please note that we currently offer competitive analysis templates specifically for the Banking and Wireless Telecom industries. Below, you'll find data categorized by vertical, along with guidance on where to locate this information in Ignite to create your own customized competitive analysis Story Canvas.

Recommended Insurance data for your competitive analysis template:

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