Resonate’s dynamic report-builder, Story Canvas, makes it easier than ever to let your data tell a story. Story Canvas helps increase efficiency and drive growth by providing users with a streamlined approach to custom reporting, scalable insight deliverables, and seamless export capabilities.
Instead of spending hours manually formatting various charts and reports, you can now dynamically craft a customized audience story directly within the Ignite Platform in minutes! With faster data discovery and a complete understanding of any audience, you can make smarter, data-driven decisions for your audiences.
HOW IT WORKS
1. Access use case templates directly from your dashboard with the Story Canvas shortcut. You can select your use case, your audiences, and then jump straight into Story Canvas to discover your curated Story. For more information on Use Case Templates, click here.
2. You can also create your own personalized Story Canvas by clipping key insights and visualizations and adding them to your Story.
2a. Choose or create your audience(s) using any data type.
2b. Analyze your audience(s) in the Intelligence Center using the Bar Chart or Curated Reports (Audience Introduction, Personal Values, Demographics, Brand Affinity, Media Planning, Media Consumption Report, and if subscribed to Politics & Advocacy data – the Political Drivers Report & Political Elections Report).
3. You can clip insights from either the curated reports, Analytics Bar Chart, or AI Insights report.
- Option 1: Select the scissor icon at the top of a Bar Chart to add the whole chart or select the scissors from any of the insights in your bar chart. You can add as many or as little as you like.
- Option 2: Select the scissor icon in Curated Reports.
- Option 3: Select the scissors in your AI Insights report.
4. Your selected insights will be added to your Story Canvas in the order they were clipped. A popover will appear over each chapter, offering a variety of functionalities.
- A. This icon will appear at the top of your story canvas. Click it to add an overall title and high level description to your Story Canvas.
- B. Click this icon to add annotations including a title and description to your chapter.
- C& D. To reorder the chapters within your Story Canvas, select the up and down arrows.
- E. Use this icon to adjust the percent composition for a Curated Report insight.
- F. Use this icon to remove a chapter from your Story Canvas.
- G. Use this icon if you would like to hide an insight. When you hide an insight it will not export in your Story Canvas.
- Within your AI Insights report clipping, you have the option to hide an entire category or insights within the category, just like you can with other clipped insights. In addition, you can also change the text generated by AI in both a specific category card section or the executive summary. You'll notice that once you manipulate the AI generated text in the card category section, the three star icon next to the category name will be removed to represent the text has been altered.
5. Save your Story Canvas to use and edit in the future! With all of your favorite attributes saved within a Story Canvas, you can use it as a template and swap in different audiences to save time re-creating the same analyses.
6. You can easily export your Story as a PowerPoint file with annotations and Insight visualizations or as chapter folders of individual visualizations as pngs to use outside of the Resonate Ignite Platform. You can format your Story further in PowerPoint and apply your brand specific backgrounds and colors.
TIPS AND TRICKS
Clipping Insights:
- When possible, pull from the curated reports! It’s fast and creates visual interest in the Story (i.e. don’t pull Age from Analytics, clip from the Demographic report).
- Only the Bar Chart can be pinned from analytics
- When pinning/selecting insights in analytics, clip the insight and THEN pin the insight.
- All insights that you would like to include in one chapter must be clipped at the same time. This means you must run all data in the analytics tab at once.
- Insights that are clipped as ‘single clips’ will all appear in the same chapter together.
Building & Customizing Your Canvas:
- To understand how your tag changes over time, save the tag multiple times with mutually exclusive timeframes.
- You cannot change the composition threshold on the Personal Value report in Story Canvas. This threshold can be edited on the Personal Value widget in the Audience Introduction report.
- When building templates that are designed to be reused, the Executive Summary/Annotation may need to be updated each time, depending on what is added in that space. Keep this in mind when using this feature.
- If you hide insights, consider turning on the ‘show hidden’ option so that you do not forget what is suppressed. Those hidden insights might be valuable when the Story Canvas is run with a different audience.
- All insights that you would like to include in one chapter must be clipped at the same time. This means you must run all data in the analytics tab at once – you can then either send all of the data over to Story Canvas and hide what you don’t want, or just clip the insights you do want using the single select option.
- When building templates that are designed to be reused, AI Insights must be rerun and reclipped each time the audience is swapped or edited. It will not automatically update in Story Canvas.
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