How do I use Collections to Analyze Audiences and Tags?

You can use collections as a way to view a group of insights when you’re analyzing audiences. Collections allow you to build custom ways to cut through the data. Think of Collections as curated compilation of attributes you can use to uncover important information about your audiences.  

For instance, if we frequently run analyses about where to find audiences online and offline, it would make sense to create a Collection of attributes that tell us about people’s media consumption habits. These attributes can include “Magazines They Read”, “Newspapers They Read”, “Social Media Membership/Engagement” and “TV Networks Watched Most Often.” 

Add collections to your analysis from the insight selector panel. Search or navigate the Taxonomy to find the collection that contains the insights you want to apply to your analysis.