After defining your audience, you can add it to an analysis to better understand the motivations and values of the people within.
There are two ways you can create an Analysis:
- Build a new Audience and analyze it on the spot
- Create a new Analysis from saved Audiences and/or Tags
Build a new Audience and analyze it
Click the Segmentation tab to navigate to the Audience Builder. Alternatively, you can click on the plus sign on the Audiences tile to get to the Audience Builder. Build your audience, then click the Add to Analysis button. This will take you to the Analyze tab where you can analyze your newly-created audience.
You can add additional saved audiences to your analysis by clicking the “Add Saved" button, or add a new audience by clicking the “Add New” button.
When adding a saved audience, use the tabs at the top of the page to view your saved audiences and Tags. You can add up to 5 different audiences or Tags to one analysis. Once you're at five, you won't be able to add more. If you want to include a different audience or Tag in your analysis, you'll need to delete one.
As you add more audiences and tags to your analysis, each will appear as its own object in the left panel. Note that each object is color-coded, and the colors associated with each Audience or Tag will correspond to their values in the Analysis charts and graphs.
Create a new Analysis from saved Audiences and Tags
You can create a new Analysis from your saved Audiences and Tags.
To create a new analysis with a saved Audience, hover over the List icon in the top navigation, then click Audiences.
Find your audience on the Your Saved Audiences page and click the “Add to Analysis” button.
To create an analysis with a saved Tag, hover over the List icon, then click Tags. Find your Tag on the Your Saved Tags page and click the Analyze button.
Note: You can only add a Tag to an Analysis if it has seen enough traffic. How much traffic is enough? A good rule of thumb is that the website tag has seen more than 2,000 uniques. This means the tag has fired more than 2,000 times. The Add To Analysis button will be clickable once the Tag has seen enough traffic. If the button is not yet clickable, check back soon.
If you create a new Analysis, or open a saved Analysis, Resonate will ask you if you’d like to save your current Analysis.
If you go back to the Segmentation Center to build a new audience, then click “Add to Analysis”, you'll see that the new Audience is added to the same open Analysis you've been working on. To create a new Analysis and start fresh, click the ellipsis (…) button in the top right corner of the Intelligence Center and select Create New Analysis.